# Anti-Online Predator Campaigns The Rebecca Project for Human Rights Fights for Vulnerable Girls By Summer Luu | Published 2010-12-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/rebecca-project References: [thedailybeast](http://www.thedailybeast.com/blogs-and-stories/2010-12-09/village-voice-media-sex-slaves-in-the-classified/) & [rebeccaproject.org](http://www.rebeccaproject.org/index.php) The Rebecca Human Project for Human Rights has already taken down Craiglist’s “Erotic Section” page and is moving onto its next initiative: taking down Backpages.com, which has now become the U.S.' largest online sexual marketplace. Last month, The Rebecca Project ran [shocking ads](https://www.trendhunter.com/trends/aid-to-cart) in [Village Voice Media](https://www.trendhunter.com/trends/village-wellness-spa)-owned papers featuring a man holding a sign stating, “I paid for sex with a 14-year-old child I found on Backpage.” The ad was based on an actual situation involving a real 14-year old girl, who is now suing her own pimp from Missouri for the [underage trafficking](https://www.trendhunter.com/trends/its-logistics) aid in Backpages.com. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 46% | Activity: 92% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Online Sexual Marketplace:** Disruptive innovation opportunity: Develop a secure and regulated online platform for adult entertainment to ensure the safety and well-being of individuals involved. - **Anti-trafficking Initiatives:** Disruptive innovation opportunity: Utilize advanced technology solutions such as AI and blockchain to track and prevent human trafficking activities on online platforms. - **Awareness Advertising:** Disruptive innovation opportunity: Create impactful advertising campaigns that raise awareness about the realities and dangers of online predator activities, targeting both perpetrators and potential victims. ### Where This Applies - **Technology:** Disruptive innovation opportunity: Collaborate with law enforcement agencies and NGOs to leverage emerging technologies and develop tools that can combat online human trafficking effectively. - **Advertising:** Disruptive innovation opportunity: Innovate creative strategies and visual storytelling techniques to generate powerful anti-predator campaigns that capture public attention and drive behavioral change. - **Legal:** Disruptive innovation opportunity: Advocate for stronger legislation and policies to hold online platforms accountable for facilitating illegal activities like underage trafficking, urging collaboration between tech companies and legal authorities. ## Related on Trend Hunter - [Online Exploitation Education Courses](https://www.trendhunter.com/trends/childhelp.md) - [At-Risk Youth-Targeted Initiatives](https://www.trendhunter.com/trends/pacific-links-foundation.md) - [Empowering Watermark Campaigns](https://www.trendhunter.com/trends/online-rights.md) - [Human Trafficking Awareness Campaigns](https://www.trendhunter.com/trends/bodybar-pilates.md) - [Child Abuse-Preventing Campaigns](https://www.trendhunter.com/trends/prevent-child-abuse-america.md) - [Anti-Gender Violence Campaigns](https://www.trendhunter.com/trends/antigender-violence-campaign.md) - [Children-Supporting Trust Initiatives](https://www.trendhunter.com/trends/children-who-trust-again.md) - [Haunting Tech Safety PSAs](https://www.trendhunter.com/trends/centre-for-child-protection.md) - [Gender-Based Violence Awareness Films](https://www.trendhunter.com/trends/my-friend-max-hate.md)