# Hipster Hawaiian Editorials Rebecca Naen Captures Island-Themed Couture By Romina S. Cortellucci | Published 2012-08-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rebecca-naen References: [theones2watch](http://www.theones2watch.com/newwave/8707) & [rebeccanaen](http://www.rebeccanaen.com/) Photographer Rebecca Naen's latest editorial channels [hipster Hawaiian apparel](https://www.trendhunter.com/trends/wildest-ones-yet). Featured in the 23rd issue of online magazine The Ones2Watch New Wave, 'Hackney Goes Hawaiian' shows a chic way to rock the [island-themed print](https://www.trendhunter.com/trends/sel-de-mer). Using the North London borough Hackney as an urban backdrop, Naen uses fashion to add a touch of tropical. Unlike your dad's tacky Hawaiian shirt, the Aloha pattern fashion featured in this shoot is subdued on the model. Though there is still a use of [bold patterning](https://www.trendhunter.com/trends/maison-amorys-gingham-edit), it's still sophisticated using a form-flattering cut and assembled adorably by stylist Aartthie Mahakuperan. The look is then finished off with the model's contemporary coif featuring blunt bangs and a dramatic ombre style. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 31% | Activity: 25% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Hipster Hawaiian Fashion:** Opportunities for fashion brands to create a line of subdued, chic and sophisticated Aloha pattern clothing collection. - **Urban-tropical Hybrids:** Opportunities for urban areas to incorporate tropical-themed design for architecture, interiors and products. - **Bold Patterning:** Opportunities for textile companies to explore new ways to incorporate bold patterning in fashion and home decor products. ### Where This Applies - **Fashion:** Fashion industry can explore new ways to incorporate the Aloha pattern in clothing collections. - **Architecture and Interior Design:** Opportunities for the design industry to incorporate tropical design aesthetics in urban areas to bring a touch of nature into our daily lives. - **Textiles:** The textile industry can innovate by exploring new ways to experiment with bold and intricate patterning in fashion and home decor products. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Art-Infused Workwear](https://www.trendhunter.com/trends/nepenthes-capsule.md) - [Private Culinary Installations](https://www.trendhunter.com/trends/private-culinary-installation.md) - [Island Print Capsules](https://www.trendhunter.com/trends/spice-island.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Lifestyle Influencer-Backed Lines](https://www.trendhunter.com/trends/nara-smith-2.md)