# Tropical Desert Vacation Campaigns Rebecca Minkoff Spring 2013 Gets You Pining for Warmer Weather By Ariel Weber | Published 2013-02-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rebecca-minkoff-spring-2013 References: [fashiongonerogue](http://fashiongonerogue.com/hilary-rhoda-takes-to-palm-springs-for-rebecca-minkoff-spring-2013-campaign/) & [rebeccaminkoff](http://www.rebeccaminkoff.com/) Shot poolside overlooking the scenic view of the California mountain range, the model looks vacation read with her looks in the Rebecca Minkoff Spring 2013 campaign. American beauty Hilary Rhoda shows off the freshest looks from the designer's spring line. The collection is made up of a lot of [bold and bright patterns](https://www.trendhunter.com/trends/marc-jacobs-charm-collection) mixed in with a lot of whites. This gives the clothes the airy and fresh look, which warmer weather welcomes, while also giving a taste of up-to-date fashions. The prints used for Rebecca Minkoff Spring 2013 collection are [tropically inspired](https://www.trendhunter.com/trends/sel-de-mer), which melds well with the overall setting of the shoot. Though the Palm Springs is not exactly a tropical destination, the pool as well as the general surrounding still manages to accomplish a [vacation paradise](https://www.trendhunter.com/trends/resort-wear-label). ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 70% | Activity: 71% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Bold and Bright Patterns:** Opportunity to innovate by incorporating bold and bright patterns into fashion designs and home decor. - **Tropically Inspired Prints:** Opportunity to create products with tropical-inspired prints, such as clothing, accessories, and home decor. - **Vacation Paradise Aesthetic:** Opportunity to design spaces and experiences that evoke a vacation paradise aesthetic, such as hotels, resorts, and event venues. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunities in the fashion industry include incorporating bold and bright patterns, tropically inspired prints, and vacation paradise aesthetics into designs. - **Home Decor:** Disruptive innovation opportunities in the home decor industry include incorporating bold and bright patterns, tropically inspired prints, and vacation paradise aesthetics into products and designs. - **Hospitality:** Disruptive innovation opportunities in the hospitality industry include creating hotels, resorts, and event venues that offer a vacation paradise aesthetic and experience. ## Related on Trend Hunter - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Spring Bring-Ready Apparel](https://www.trendhunter.com/trends/swimwear-and-vacation-outfits.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md) - [Modern Vacation Pieces](https://www.trendhunter.com/trends/resort-wear-collection.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Transitional Spring Collections](https://www.trendhunter.com/trends/splendid-srping-2025.md) - [Playful Vacation-Ready Apparel](https://www.trendhunter.com/trends/resort-wear-label.md)