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# Modern Russian Reinventions
These Dolls by Rebecca Kemp Put a Fun Twist on the Classic Matryoshka

By Leslie Chen | Published 2012-01-09 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/rebecca-kemp
References: [blog.urbanoutfitters](http://blog.urbanoutfitters.com/blog/sketchinc_nesting_dolls) & [etsy](http://www.etsy.com/people/SketchInc)

The dolls from Rebecca Kemp will make you fall in love with the [classic matryoshkas dolls](https://www.trendhunter.com/trends/katseye-and-monster-high) if you weren't a fan before. Her designs put a [fun and colorful twist](https://www.trendhunter.com/trends/wicked-for-good) on the traditional Russian nesting doll.

Rebecca Kemp runs her [Etsy](https://www.trendhunter.com/trends/arcade-clock) shop Sketchinc and comes from North Wales in the United Kingdom. She loves "to play with color and geometric design," as clearly evidenced from her bright doll designs, according to her profile on Etsy. From ones that look like glow-in-the-dark ninjas to extreme clowns, these Rebecca Kemp designs reinvent the matryoshka in a highly modern and entertaining way.

Check out Rebecca Kemp's Etsy store to see what else this wonderful artist has up her sleeve.

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 22% | Activity: 5% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### What's Driving This Trend

- **Modern Matryoshka Designs:** Disruptive innovation opportunity: Explore new designs and materials to create modern and unique versions of the traditional Russian nesting doll.
- **Colorful Geometric Dolls:** Disruptive innovation opportunity: Combine vibrant colors and geometric patterns to create visually striking dolls that appeal to a modern audience.
- **Character-themed Matryoshkas:** Disruptive innovation opportunity: Collaborate with popular characters or brands to create themed matryoshka dolls that cater to fans of specific franchises.

### Who This Affects Most

- **Art and Design:** Disruptive innovation opportunity: Embrace creativity and experimentation to push the boundaries of traditional doll-making techniques and aesthetics.
- **Gifts and Souvenirs:** Disruptive innovation opportunity: Offer unique and customizable matryoshka dolls as memorable gifts or souvenirs, catering to the growing demand for personalized keepsakes.
- **Collectibles and Memorabilia:** Disruptive innovation opportunity: Create limited edition or exclusive matryoshka dolls that appeal to collectors and enthusiasts, increasing their value and desirability.

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