# Body-Positive Summer Dresses Denise Mercedes x REBDOLLS Delivers Floral Printed Dresses for Summer By Kanesa D | Published 2022-06-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rebdolls References: [rebdolls](https://rebdolls.com/collections/denise-mercedes-x-rebdolls) Rebdolls is a fashion-forward Latinx-owned brand that champions inclusivity by offering a wide selection of sizing options. The brand was launched in 2014 by founder Grisela Paula after she struggled to find clothing that accommodated her straddling the line between a large and a 1x. Paula also recognized the lack of modern, trendy styles that went past a large and created Rebdolls. The company is minority and female-owned. Rebdoll’s latest collection taps Denise Mercedes, another Latinx, [body-positive influencer](https://www.trendhunter.com/trends/nara-smith-2) who wants to raise awareness about [size inclusivity](https://www.trendhunter.com/trends/torrid-jeans-for-life). Denise Mercedes’ Rebdolls collection puts florals at the forefront, depicting Mercedes in a blooming field with bouquets in the campaign images. The dresses embody the aesthetics of spring, featuring [keyhole bodycon dresses](https://www.trendhunter.com/trends/body-by-miraclesuit), airy buttoned midi dresses, and corset-style floral tops. Image Credit: Rebdolls ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 80% | Activity: 53% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Size Inclusivity in Fashion:** Opportunity for brands to tap body-positive influencers and offer a wide selection of sizing options. - **Latinx-owned Fashion Brands:** Opportunity for minority and female-owned fashion brands to champion inclusivity and offer modern, trendy styles for diverse audiences. - **Floral Print Fashion:** Opportunity to incorporate floral prints into fashion collections, particularly for spring and summer seasons. ### Industries Being Reshaped - **Fashion:** Opportunity for fashion brands to prioritize size inclusivity and diversity in their collections, and partner with body-positive influencers. - **Minority and Female-owned Businesses:** Opportunity for minority and female entrepreneurs to launch fashion brands that champion inclusivity and cater to diverse audiences. - **Retail and E-commerce:** Opportunity for retailers and online marketplaces to expand their offerings to include size-inclusive fashion and support minority and female-owned businesses. ## Related on Trend Hunter - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Summer Bridal Guest-Of Collections](https://www.trendhunter.com/trends/bridal-guestof-collection.md) - [Romantic Size-Inclusive Intimates](https://www.trendhunter.com/trends/gabi-gregg.md) - [Inclusive Prom Dress Collections](https://www.trendhunter.com/trends/prom-collection.md) - [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md) - [Resort-Ready Apparel Collections](https://www.trendhunter.com/trends/marie-oliver.md) - [Influencer-Created Bridesmaid Dresses](https://www.trendhunter.com/trends/bridesmaid-dress.md) - [Inclusive Lace Collections](https://www.trendhunter.com/trends/parade-that-lace.md)