# Beneficial Beverage Companies Rebbl is a Social Enterprise Being Launched by Not For Sale By Rebecca Byers | Published 2012-08-01 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/rebbl References: [forbes](http://www.forbes.com/sites/andyellwood/2012/07/31/right-people-right-place-right-time/) & [causes](http://www.causes.com/causes/597-not-for-sale/actions/1665183) REBBL is a beverage company and social enterprise launched in summer 2012 by non-profit business [incubator Not for Sale](http://www.trendhunter.com/trends/not-for-sale), which targets social issues around modern slavery and human trafficking. The launch of REBBL is a succinct example of the values upon which Not For Sale was founded as it seeks to combat modern slavery with sustainable business development in the world's most vulnerable communities. Not For Sale have released a distinctive series of video updates on their [YouTube](https://www.trendhunter.com/trends/drake-music) page that document "The Road to REBBL." NFS currently has a page setup on Causes.com as they are seeking to raise $150,000 in order to fund the development of community farms that will provide ingredients for REBBL beverages. **Contact Information** REBBL [fundraising page](http://www.causes.com/causes/597-not-for-sale/actions/1665183) Not For Sale [website](http://www.notforsalecampaign.org/) Not For Sale on [Facebook](http://www.facebook.com/notforsale) Not For Sale on [Twitter](http://twitter.com/NFS) Not For Sale on [YouTube](http://www.youtube.com/user/NotforSalecampaign) ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 10% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Beverage Development:** The launch of REBBL by Not For Sale demonstrates the disruptive innovation opportunity in creating beverages that combat social issues like modern slavery with sustainable business practices. - **Community Farming Initiatives:** Not For Sale's fundraising campaign for community farms to provide ingredients for REBBL beverages highlights the disruptive innovation opportunity in promoting local agriculture and sustainable sourcing. - **Social Enterprise for Social Issues:** REBBL's status as a social enterprise and its partnership with Not For Sale showcases the disruptive innovation opportunity in using business development to tackle social issues like human trafficking and modern slavery. ### Where This Applies - **Beverage Manufacturing:** The launch of REBBL as a socially conscious beverage company presents a disruptive innovation opportunity within the beverage manufacturing industry. - **Non-profit Incubators:** Not For Sale's role as a non-profit business incubator for REBBL demonstrates the disruptive innovation opportunity in the non-profit sector to support social entrepreneurship. - **Sustainable Farming:** The community farming initiatives supported by Not For Sale and REBBL highlight the disruptive innovation opportunity in the sustainable farming industry to promote local agriculture and ethically sourced ingredients. ## Related on Trend Hunter - [Wellness-Promoting Fruit Drinks](https://www.trendhunter.com/trends/rebbl-1.md) - [Functional Protein-Packed Beverages](https://www.trendhunter.com/trends/rebbl-2.md) - [Bottled Smoothie Starters](https://www.trendhunter.com/trends/smoothie-starter.md) - [Upcycled Protein Shakes](https://www.trendhunter.com/trends/upcycled-protein-shake.md) - [Algae-Infused Wellness Juices](https://www.trendhunter.com/trends/wellness-elixir.md) - [Purpose-Driven Eco Teas](https://www.trendhunter.com/trends/humanitea.md) - [Ethical Soda Brands](https://www.trendhunter.com/trends/salaam-cola.md) - [Functional Non-Alcoholic Beverages](https://www.trendhunter.com/trends/seraphim-social-beverage.md) - [Functional Reishi-Powered Refreshments](https://www.trendhunter.com/trends/rebbl-revive-reishi-vanilla.md)