# Supply Chain-Focused Films 'REBBL With a Cause' Spotlights the Importance of Ethical Sourcing By Laura McQuarrie | Published 2019-08-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/rebbl-with-a-cause References: [prnewswire](https://www.prnewswire.com/news-releases/rebbl-with-a-cause-new-short-film-sheds-light-on-one-mission-driven-business-revitalizing-communities-through-supply-chain-300905208.html) & [rebbl.co](https://rebbl.co/film/) [REBBL](https://www.trendhunter.com/trends/upcycled-protein-shake) With a Cause is a new short film from [plant-based beverage brand](https://www.trendhunter.com/trends/baobab-fruit) REBBL that focuses on the sourcing of a single ingredient from the Peruvian [Amazon](https://www.trendhunter.com/trends/essential-costa-rica) and the ripple effect it has on the local community. The film follows the story of the Brazil nut, which can be found in REBBL's Banana Nut Protein beverage, and how the ethical sourcing of this ingredient helps to fight human trafficking and climate change. In the film, viewers follow a team from REBBL and the anti-human trafficking nonprofit Not for Sale, which is the brand's nonprofit partner of choice. The short film centered on the supply chain is narrated by Ruby Rose, who is passionate about being a voice for the brand's amiable mission. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 7% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Ethical Sourcing Films:** Opportunity for brands to highlight their commitment to ethical sourcing through storytelling and film. - **Sustainable Supply Chain:** Emphasizing the importance of sustainable and responsible sourcing practices to address climate change and social issues. - **Partnership with Nonprofits:** Collaborating with nonprofit organizations to create impactful films that bring attention to various supply chain challenges and solutions. ### Who This Affects Most - **Plant-based Beverages:** Opportunity for beverage brands to showcase their sustainably sourced ingredients and their efforts in supporting local communities. - **Film and Entertainment:** Creating engaging films that shed light on ethical sourcing practices can captivate and educate audiences, fostering greater awareness and appreciation. - **Nonprofit Organizations:** Partnering with brands to create films that amplify the missions and causes supported by nonprofit organizations and attract wider support. ## Related on Trend Hunter - [Social Good Brand Practices](https://www.trendhunter.com/trends/dignity-coconuts.md) - [Ethical Cosmetics Campaigns](https://www.trendhunter.com/trends/sabrina-elba.md) - [Purpose-Driven Eco Teas](https://www.trendhunter.com/trends/humanitea.md) - [Environmental Film Platforms](https://www.trendhunter.com/trends/patagonia-films.md) - [Upcycled Protein Shakes](https://www.trendhunter.com/trends/upcycled-protein-shake.md) - [Wrestler-Themed Chocolate Commercials](https://www.trendhunter.com/trends/tonys-chocolonely-advertisement.md) - [Supply Chain Inclusivity Campaigns](https://www.trendhunter.com/trends/she-is-pepsico.md) - [Ethical Tea Branding](https://www.trendhunter.com/trends/typhoo-fear-free-tea.md) - [Functional Protein-Packed Beverages](https://www.trendhunter.com/trends/rebbl-2.md)