# Functional Reishi-Powered Refreshments REBBL Revive Reishi Vanilla Has 200mg of Mushroom Extract By Michael Hemsworth | Published 2024-02-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rebbl-revive-reishi-vanilla References: [bevnet](https://www.bevnet.com/news/2024/rebbl-launches-revive-reishi-vanilla) & [rebbl.co](https://rebbl.co/collections/revive/products/revive-reishi-vanilla)  [REBBL](https://www.trendhunter.com/trends/functional-beverages1) Revive Reishi Vanilla has been introduced by the brand as a functional yet delicious option for consumers to pick up as a way to support their everyday health-focused lifestyle. The drink is launching at [Target](https://www.trendhunter.com/trends/ryze), and is formulated with 200mg of Reishi mushroom extract, zinc for immunity support and MCTs from coconut. The drink maintains a free-from recipe that's non-GMO, vegan, soy-free, gluten-free, artificial flavor-free and sweated with organic coconut sugar. The [adaptogenic beverage](https://www.trendhunter.com/trends/muush) puts vanilla flavor in the spotlight to give it a flavorful yet neutral profile that's perfect for enjoyment in the morning, for post-workout recovery or even as a wind-down refreshment. REBBL Revive Reishi Vanilla comes in 12-ounce bottles priced at $4.99 and are available both in-store and online. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 73% | Activity: 86% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Functional Mushroom Drinks:** The rise of functional beverages infused with mushrooms like Reishi presents an opportunity for brands to cater to health-conscious consumers with unique and innovative products. - **Adaptogenic Beverages:** The demand for adaptogenic drinks such as REBBL Revive Reishi Vanilla highlights a growing trend of consumers seeking beverages that provide both functional benefits and delicious flavors. - **Clean Label Movement:** The popularity of products like REBBL Revive Reishi Vanilla, which boasts a clean label with non-GMO, vegan, and gluten-free attributes, showcases the increasing demand for transparent and wholesome ingredient lists. ### Industries Being Reshaped - **Functional Beverages:** The functional beverage industry can capitalize on the rise of mushroom-infused drinks like REBBL Revive Reishi Vanilla to offer innovative and health-focused options to consumers. - **Health and Wellness:** The health and wellness industry can tap into the demand for adaptogenic beverages with functional ingredients, like Reishi mushroom, to cater to consumers seeking products that support their everyday well-being. - **Organic and Natural Foods:** The organic and natural foods industry has an opportunity to leverage the clean label movement by providing products like REBBL Revive Reishi Vanilla that are free from artificial flavors and made with organic and wholesome ingredients. ## Related on Trend Hunter - [Organic Protein-Packed Functional Beverages](https://www.trendhunter.com/trends/functional-beverages1.md) - [Energy-Boosting Protein Drinks](https://www.trendhunter.com/trends/rebbl-awake-protein.md) - [Functional Mushroom-Powered Refreshments](https://www.trendhunter.com/trends/adapt-drinks.md) - [Functional Protein-Packed Beverages](https://www.trendhunter.com/trends/rebbl-2.md) - [Adaptogenic Mushroom Beverages](https://www.trendhunter.com/trends/melting-forest.md) - [Mushroom-Powered Hot Chocolate Mixes](https://www.trendhunter.com/trends/renude-reishi-cacao.md) - [Functional Mushroom Energy Drinks](https://www.trendhunter.com/trends/milonga-yerba-mate.md) - [Functional Mushroom Drinks](https://www.trendhunter.com/trends/yay-mushrooms.md) - [Functional Mushroom Beverages](https://www.trendhunter.com/trends/high-ground-elixirs.md)