# Dessert-Inspired Protein Drinks REBBL Protein Coconut Macaroon Has 16-Grams of Plant Protein By Michael Hemsworth | Published 2023-12-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rebbl-protein-coconut-macaroon References: [preparedfoods](https://www.preparedfoods.com/articles/128777-rebbl-protein-coconut-macaroon) & [rebbl.co](http://www.rebbl.co/)  The [REBBL](https://www.trendhunter.com/trends/rebbl-protein-beverages) Protein Coconut Macaroon drink is a plant-based refreshment perfect for health-conscious consumers and athletes alike to incorporate into their routine. The drink draws inspiration from the namesake coconut macaroon dessert, which is achieved with sweet, lightly toasted and creamy coconut flavors. The drink is formatted with 16-grams of plant-based protein and features a 100% organic recipe that's infused with adaptogens alongside super herbs to help the body deal with everyday stress. The REBBL Protein Coconut Macaroon drink also provides immune system support thanks to zinc and MCTs from coconut in the mix to give it a well-rounded profile perfect for wintertime enjoyment. The protein drink comes in 12-ounce bottles and is available now from [Sprouts](https://www.trendhunter.com/trends/oatmilk-protein) and [Whole Foods](https://www.trendhunter.com/trends/ascent-clear-whey-protein-isolate) for $4.99. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 25% | Activity: 46% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Protein Beverages:** The growing demand for plant-based protein beverages presents an opportunity for the development of innovative and delicious options that cater to health-conscious consumers and athletes. - **Organic and Immune-boosting Drinks:** Demand for organic and immune-boosting drinks opens up possibilities for the creation of refreshing and nutritious beverages that support overall well-being and are enjoyable during the winter season. - **Adaptogens in Beverages:** The incorporation of adaptogens into beverages provides an avenue for creating functional drinks that help the body cope with daily stressors, appealing to those looking for natural ways to improve their well-being. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can capitalize on the rising popularity of protein drinks infused with adaptogens and organic ingredients, offering unique and health-enhancing options to consumers. - **Health and Wellness:** The health and wellness industry can leverage the demand for plant-based protein beverages and immune-boosting drinks, creating products that promote overall well-being and cater to consumers seeking healthier options. - **Retail:** Retailers specializing in organic and functional beverages, such as Sprouts and Whole Foods, stand to benefit from the increasing consumer interest in protein drinks, providing a platform for showcasing innovative and nutritious options. ## Related on Trend Hunter - [Dessert-Like Plant Protein Drinks](https://www.trendhunter.com/trends/rebbl-protein-beverages.md) - [Organic Protein-Packed Functional Beverages](https://www.trendhunter.com/trends/functional-beverages1.md) - [Energy-Boosting Protein Drinks](https://www.trendhunter.com/trends/rebbl-awake-protein.md) - [Pumpkin Pie-Inspired Protein Beverages](https://www.trendhunter.com/trends/spiced-pumpkin-pie.md) - [Functional Protein-Packed Beverages](https://www.trendhunter.com/trends/rebbl-2.md) - [Upcycled Protein Shakes](https://www.trendhunter.com/trends/upcycled-protein-shake.md) - [Functional Reishi-Powered Refreshments](https://www.trendhunter.com/trends/rebbl-revive-reishi-vanilla.md) - [Artisan Athlete Protein Drinks](https://www.trendhunter.com/trends/not-shake-protein.md) - [Decadent High-Protein Beverages](https://www.trendhunter.com/trends/cookies-cream-high-protein.md)