# Dessert-Like Plant Protein Drinks REBBL's Protein Beverages Capture the Flavors of Cookies & Pie By Laura McQuarrie | Published 2023-03-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rebbl-protein-beverages References: [wtnh](https://www.wtnh.com/business/press-releases/cision/20230309SF36197/rebbl-expands-plant-based-functional-protein-portfolio/)  [REBBL's](https://www.trendhunter.com/trends/rebbl-protein-coconut-macaroon) range of Protein Beverages is larger thanks to five new flavored beverages powered by all-organic, organic, plant-based and functional ingredients. The newest Protein Beverages from the organic and plant-powered functional beverage brand promise to appeal to anyone with a sweet tooth since there are varieties like Coconut Macaroon, Strawberries & Creme and Oatmeal Cookie to savor. Perfect for the fall and winter, there are also two limited-edition seasonal flavors, Spiced Pumpkin Pie and Peppermint Dark Chocolate. Health-conscious consumers who want to indulge are increasingly reaching for [dessert-flavored plant-based protein beverages](https://www.trendhunter.com/trends/miils-cereal-protein-shake) to curb their cravings and make sure their body gets all the nutrients it needs. These bottled beverages come packed with 16 grams of plant-based protein, plus a boost from adaptogenic and superfood ingredients like maca, reishi and ashwagandha. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 50% | Activity: 59% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Dessert-flavored Plant Protein Beverages:** The trend of creating plant protein beverages with dessert-like flavors to satisfy sweet cravings and provide the body with the necessary nutrients by adding superfood and adaptogenic ingredients. - **Functional Beverages:** The trend of incorporating functional, organic, and plant-based ingredients to create protein beverages that not only taste good but also have health benefits. - **Seasonal Limited-edition Flavors:** The trend of offering seasonal limited-edition flavors of protein beverages that create excitement among consumers and boost sales. ### Industries Being Reshaped - **Beverage Industry:** There is an opportunity for companies in the beverage industry to innovate by using organic, plant-based, and functional ingredients to create protein beverages with unique and interesting flavors such as dessert-like flavors. - **Health and Wellness Industry:** The health and wellness industry can benefit from the trend of creating plant protein beverages with superfood and adaptogenic ingredients that not only provide the body with nutrients but also offer health benefits such as reducing stress, improving energy, and boosting immunity. - **Seasonal Sales Industry:** Companies in the seasonal sales industry can capitalize on the trend of offering limited-edition seasonal flavors of protein beverages to create excitement among consumers and increase sales during the holiday season. ## Related on Trend Hunter - [Dessert-Inspired Protein Drinks](https://www.trendhunter.com/trends/rebbl-protein-coconut-macaroon.md) - [Pumpkin Pie-Inspired Protein Beverages](https://www.trendhunter.com/trends/spiced-pumpkin-pie.md) - [Organic Protein-Packed Functional Beverages](https://www.trendhunter.com/trends/functional-beverages1.md) - [Energy-Boosting Protein Drinks](https://www.trendhunter.com/trends/rebbl-awake-protein.md) - [Functional Protein-Packed Beverages](https://www.trendhunter.com/trends/rebbl-2.md) - [Decadent High-Protein Beverages](https://www.trendhunter.com/trends/cookies-cream-high-protein.md) - [Frozen Low-Sugar Protein Desserts](https://www.trendhunter.com/trends/protein-pints-flavor.md) - [Protein-Rich Plant-Based Desserts](https://www.trendhunter.com/trends/baked-by-sticky.md) - [Upcycled Protein Shakes](https://www.trendhunter.com/trends/upcycled-protein-shake.md)