# Functional Protein-Packed Beverages REBBL Launches the New AWAKE+ PROTEIN Beverage Line By Kanesa D | Published 2024-03-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rebbl-2 References: [bevnet](https://www.bevnet.com/news/2024/rebbl-launches-new-awake-protein-lineup-of-functional-lattes) & [rebbl](https://rebbl.com/)  REBBL proudly unveils its latest breakthrough in functional beverages - the [AWAKE+ PROTEIN](https://www.trendhunter.com/trends/rebbl-awake-protein) lineup. Each 12 oz. ready-to-drink latte is meticulously formulated with premium organic ingredients, featuring 10 grams of plant-powered protein and 200mg of Lion’s Mane mushroom extract, a renowned nootropic scientifically proven to enhance cognitive function. REBBL’s commitment to sourcing only the highest-quality ingredients is evident in ceremonial and premium-grade blended matcha green tea, fair-trade certified [Assam](https://www.trendhunter.com/trends/organic-assam-golden-black-tea) black tea, and organic fair-trade certified cold-brew coffee, which ensure a rich and satisfying taste experience. “The AWAKE+PROTEIN lineup stands as the Swiss army knife of our portfolio, embodying true functional fuel with added benefits to kickstart your day and sustain stamina,” said Mike Quinones, CMO of [SYSTM Foods](https://www.trendhunter.com/trends/rebbl-clear-protein-beverage). “In response to customer demand, we’ve combined our AWAKE and PROTEIN lines, creating a hybrid ‘proffee’ collection that seamlessly unites plant-based protein and caffeine. As a bonus, we’ve elevated these beverages with a nootropic, providing our customers with a functional edge that exceeds the ordinary coffee or tea.” Image Credit: REBBL ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 46% | Activity: 56% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Hybrid-proffee Collections:** Combining plant-based protein, caffeine, and nootropics to create a functional beverage lineup that offers multiple benefits. - **Premium Functional Beverages:** Utilizing high-quality ingredients like ceremonial matcha green tea and Lion’s Mane mushroom extract to enhance the nutritional value of beverages. - **Plant-powered Protein Formulations:** Developing beverages with organic plant-based proteins as a key ingredient to meet the growing demand for nutritious and sustainable options. ### Where This Applies - **Beverage Manufacturing:** Opportunities for beverage companies to innovate by incorporating premium ingredients and functional elements into their product lines. - **Nutraceuticals:** A space for nutraceutical brands to explore the fusion of plant-based proteins, nootropics, and traditional beverage ingredients to create unique functional formulas. - **Food and Beverage Retail:** Retailers can capitalize on the demand for protein-packed beverages with added functional benefits by stocking innovative products that cater to health-conscious consumers. ## Related on Trend Hunter - [Energy-Boosting Protein Drinks](https://www.trendhunter.com/trends/rebbl-awake-protein.md) - [Organic Protein-Packed Functional Beverages](https://www.trendhunter.com/trends/functional-beverages1.md) - [Hydrating Fruit-Forward Protein Drinks](https://www.trendhunter.com/trends/rebbl-clear-protein-beverage.md) - [Dessert-Like Plant Protein Drinks](https://www.trendhunter.com/trends/rebbl-protein-beverages.md) - [Dessert-Inspired Protein Drinks](https://www.trendhunter.com/trends/rebbl-protein-coconut-macaroon.md) - [Mushroom-Enhanced Protein Coffee Collections](https://www.trendhunter.com/trends/protein-coffee1.md) - [Pumpkin Pie-Inspired Protein Beverages](https://www.trendhunter.com/trends/spiced-pumpkin-pie.md) - [Wellness-Promoting Fruit Drinks](https://www.trendhunter.com/trends/rebbl-1.md) - [Functional Reishi-Powered Refreshments](https://www.trendhunter.com/trends/rebbl-revive-reishi-vanilla.md)