# Blood-Bartering Tickets The Untold Festival Offers Free Tickets as a Reason to Donate Blood By Laura McQuarrie | Published 2015-07-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/reason-to-donate-blood References: [creativity-online](http://creativity-online.com/work/untold-festival-pay-with-blood/42749) & [untoldfestival](https://untoldfestival.com/ro/) In order to give people in Romania a reason to donate blood, especially as the country is in short supply, a unique campaign was set up to coincide with the upcoming Untold Festival. As a music event that's being hosted in Dracula's hometown of Transylvania, the event is asking people to trade their blood for a ticket. In partnership with Romania's National Institute for Blood Transfusions, mobile blood donation stations are being set up and for each person that makes a donation, they are rewarded with a [free pass to the event](https://www.trendhunter.com/trends/hot-seats). Considering that attending a [music festival](https://www.trendhunter.com/trends/tomorrowland-brasil) can be expensive, this is an affordable way to seek entertainment and potentially save a life at the same time. Another standout campaign that drove people to donate blood took the form of a [pop-up shop](https://www.trendhunter.com/trends/break-in-case-of-glamergency) where fans could purchase Walking Dead merchandise. Although there is hardly anything fun about having blood drawn, the activity can be encouraged with the right kind of marketing. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 47% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Blood-bartering Campaigns:** The use of unique campaigns that incentivize blood donations with rewards like free event tickets or merchandise. - **Mobile Blood Donation Stations:** The set-up of mobile donation stations in partnership with organizations, making blood donations more accessible and convenient. - **Creative Marketing Strategies:** The implementation of creative marketing strategies to encourage blood donations, such as tying them to popular cultural events like music festivals or pop-up shops. ### Sectors Adopting This - **Healthcare:** The healthcare industry can explore partnerships with event organizers to set up blood donation stations at concerts and festivals. - **Event Planning:** Event planning companies can launch blood-bartering campaigns as a unique way to attract attendees and contribute to a good cause. - **Marketing and Advertising:** Marketing and advertising agencies can develop creative strategies to promote blood donations and incentivize participation through innovative rewards. ## Related on Trend Hunter - [Cannabis Blood Bank Initiatives](https://www.trendhunter.com/trends/pot-for-plasma.md) - [Blood Donation Competitions](https://www.trendhunter.com/trends/we-give-blood.md) - [Gamer-Targeted Donor Campaigns](https://www.trendhunter.com/trends/virtual-donors.md) - [Blood Center Campaigns](https://www.trendhunter.com/trends/blood-center-campaign.md) - [Music Ticketing Campaigns](https://www.trendhunter.com/trends/fix-tixflation.md) - [Mixed-Reality Blood Donations](https://www.trendhunter.com/trends/mixed-reality-experience.md) - [Blood Donation Donut Promotions](https://www.trendhunter.com/trends/free-dozen-donuts.md) - [Sustainable Music Festival Campaigns](https://www.trendhunter.com/trends/no-tent-left-behind.md) - [Festival Hydration Drink Campaigns](https://www.trendhunter.com/trends/electrolit-activation.md)