# Real-Time Cyber Attack Billboards This Billboard Displays Real-Time Hacking Attempts By Ell Smith | Published 2018-03-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/realtime-hacking-attempts References: [psfk](https://www.psfk.com/2018/03/hiscox-hackers-billboard-lights-cybersecurity.html) & [hiscox](https://www.hiscox.com/) A new billboard that's attempting to demonstrate the importance of strong [cyber security](https://www.trendhunter.com/trends/cybersecurity-awareness) has appeared in the United Kingdom, and displays real-time hacking attempts. This [real-time billboard](https://www.trendhunter.com/trends/data-driven-digital-experience) was created by the U.K insurance company Hiscox and developed with the help of the creative agency AMV BBDO and [Grand Visual](https://www.trendhunter.com/trends/let-your-summer-side-out). The billboard's main intention was to inform small business owners of the frequency of these cyber attacks, as often these types of companies are more vulnerable. The billboard displays a red pulsing dot every time the server detects a cyber attack, with an average of 23,000 attempted hacks per day and an estimated 1 in 3 small businesses having experienced an attempted security breach. Image Credit: Hiscox, AMV BBDO ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 32% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### Why This Trend Is Growing - **Real-time Cyber Security Monitoring:** Developing real-time cyber security monitoring systems for small businesses to protect from cyber attacks - **Interactive Cyber Security Campaigns:** Creating interactive cyber security campaigns to educate small business owners about the importance of strong cyber security - **Cyber Security Insurance:** Developing innovative cyber security insurance policies for small businesses to cover for potential cyber attacks ### Industries Being Reshaped - **Cyber Security:** The cyber security industry can offer real-time cyber attack monitoring and other innovative cyber security solutions to small businesses - **Insurance:** The insurance industry can offer cyber security insurance policies for small businesses to help cover cyber attack damages - **Marketing and Advertising:** The marketing and advertising industry can create interactive cyber security campaigns to educate small business owners on the importance of strong cyber security ## Related on Trend Hunter - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md) - [Cybersecurity Simulation Games](https://www.trendhunter.com/trends/smart-city-defender.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Fast Food Cybersecurity Campaigns](https://www.trendhunter.com/trends/change-your-password-day.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Sweating Billboards](https://www.trendhunter.com/trends/sweating-billboard.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md)