# Luxury Watchmaker Smartphones The Realme 12 Pro+ Rolex Edition Plays Homage to Classic Timepieces By Laura McQuarrie | Published 2024-01-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/realme-12-pro-rolex-edition References: [designtaxi](https://designtaxi.com/news/426091/Rolex-Winds-Its-Way-Into-The-Smartphone-Game-Yes-That-Luxury-Watch-Maker/) & [twitter](https://twitter.com/realmeglobal/status/1745000022335168772?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1745000022335168772%7Ctwgr%5E58e882cc0b745f2b5ce24c98a3fa0ddf6961cbdc%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fdesigntaxi.com%2Fnews%2F426091%2FRolex-Winds-Its-Way-Into-The-Smartphone-Game-Yes-That-Luxury-Watch-Maker%2F)  In partnership with Realme, Rolex is venturing into [smartwatch design](https://www.trendhunter.com/trends/series-11) with the special edition Realme 12 Pro+ Rolex Edition. This luxurious smartphone in blue leather with striking gold accents pays tribute to the design of classic timepieces, all the while staying true to Rolex's quality craftsmanship, timeless elegance and precision features. This [luxury smartphone](https://www.trendhunter.com/trends/15-pro-game-of-thrones) boasts four lenses that are framed within a circular strip, which resembles a pared-down wristwatch. The Realme 12 Pro+ Rolex Edition is a sophisticated collaboration that will appeal to luxury device lovers and [watch collectors](https://www.trendhunter.com/trends/rolex-submariner-desk-clock) who want a unique piece to add to their collection. Although the technical specifications of the watch have yet to be revealed, the photos shared from the brand may hint at a release date that won't have people waiting long. ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 100% | Activity: 100% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Smartwatch Design:** The Realme 12 Pro+ Rolex Edition merges the design elements of luxury wristwatches and smartphones, creating an innovative smartwatch design for the luxury market. - **Luxury Device Lovers:** The Realme 12 Pro+ Rolex Edition caters to the demand of luxury device enthusiasts who seek unique and high-end smartphones that blend elegance and craftsmanship. - **Timeless Elegance:** The Realme 12 Pro+ Rolex Edition captures the timeless elegance of classic timepieces, appealing to watch collectors and individuals seeking a luxury smartphone with a touch of sophistication. ### Who This Affects Most - **Luxury Goods:** The luxury goods industry can explore the opportunities presented by merging luxury wristwatch design with smartphones, creating high-end and unique devices that cater to discerning customers. - **Smartphone:** Smartphone manufacturers can tap into the luxury market by incorporating elements of classic timepiece design in their devices, offering customers a blend of style and high-tech functionality. - **Watchmaking:** Watchmaking industry can explore collaborations with smartphone brands to create innovative smartwatches that combine the craftsmanship and precision of timepieces with the technology and features of smartphones. ## Related on Trend Hunter - [Dazzling Pro-Grade Smartphones](https://www.trendhunter.com/trends/realme-10-pro.md) - [Graphic-Detailed Luxe Timepieces](https://www.trendhunter.com/trends/slawn.md) - [Racing-Themed Smartphone Models](https://www.trendhunter.com/trends/realme-gt7-pro-racing-edition.md) - [Refined Marble-Like Smartphones](https://www.trendhunter.com/trends/realme-12x.md) - [Luxe Fashion House Smartphones](https://www.trendhunter.com/trends/galaxy-z-flip-4.md) - [Painting-Inspired Premium Phones](https://www.trendhunter.com/trends/realme-13-pro.md) - [Soda-Branded Smartphone Models](https://www.trendhunter.com/trends/realme-10-pro-cocacola-edition.md) - [Luxury Desk Timepieces](https://www.trendhunter.com/trends/rolex-submariner-desk-clock.md) - [Luxurious Limited-Edition Watches](https://www.trendhunter.com/trends/daydate.md)