# Non-Alcoholic IPAs Hoplark Added the 'Really Really Hoppy' IPA to its Hoplark 0.0 Collection By Colin Smith | Published 2022-05-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/really-really-hoppy References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/21274-hoplark-expands-non-alcoholic-beer-line) & [hoplark](https://hoplark.com/)  'Hoplark,' the Boulder-based non-alcoholic beverage brewery, has announced 'Really Really Hoppy,' a new double-hopped IPA. The Really Really Hoppy is a better-for-you IPA as it contains no calories, no sugar, and no gluten, which is excellent given its strong flavor. The drink is [double dry-hopped](https://www.trendhunter.com/trends/easy-dust-ipa) with both Citra and Simcoe hops, which create a flavor reminiscent of a West Coast IPA when combined. The Really Really Hoppy was released as part of the company's flagship [Hoplark 0.0](https://www.trendhunter.com/trends/hoplark-00) collection of [non-alcoholic beverages](https://www.trendhunter.com/trends/alcohol-free-brews). Following in line with the other drinks in the collection, the Really Really Hoppy will be available online at Hoplark's website as well as in-person at select retailers across the country. The drinks are sold in 12-packs of cans at an MSRP of $39.00 USD. Image Credit: Hoplark ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 26% | Activity: 70% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Non-alcoholic Ipas:** A growing trend in the beverage industry with potential for continued innovation in flavor profiles and ingredient combinations. - **Low-calorie, Sugar-free Beverages:** An emerging trend in the non-alcoholic beverage market with the potential for further diversification and expansion in product offerings. - **Online Retail of Non-alcoholic Beverages:** Growing trend in the e-commerce industry, offering greater convenience and accessibility to consumers. ### Industries Being Reshaped - **Non-alcoholic Beverage Industry:** Opportunities for innovation in flavor, packaging, and marketing to capture a growing market segment of health-conscious consumers. - **Craft Beer Industry:** Potential for disruption and expansion through the creation of innovative non-alcoholic craft beers using unique flavor combinations and brewing techniques. - **E-commerce Industry:** Opportunities for growth through the expansion of online retail offerings in the beverage and food industries. ## Related on Trend Hunter - [Dry-Hopped Non-Alcoholic Brews](https://www.trendhunter.com/trends/hoplark-00.md) - [Hop-Heavy Non-Alcoholic IPAs](https://www.trendhunter.com/trends/nonalcoholic-ipas.md) - [Alcohol-Free Hazy IPAs](https://www.trendhunter.com/trends/partake-brewing-hazy-ipa.md) - [IPA-Inspired Sparkling Waters](https://www.trendhunter.com/trends/hop-splash.md) - [Hoppy Sparkling Waters](https://www.trendhunter.com/trends/hoplark.md) - [Global Alcohol-Free Hazy IPAs](https://www.trendhunter.com/trends/gruvi-juicy-ipa.md) - [Hops-Infused Sparkling Water](https://www.trendhunter.com/trends/sidekick-sparkling-hop-water.md) - [Dry January Refreshments](https://www.trendhunter.com/trends/hop-wtr-drink.md) - [Low-Cal Alcohol-Free IPAs](https://www.trendhunter.com/trends/superior-hazy-ipa.md)