# Premium Boxed Wine Brands Really Good Boxed Wine Launches New Pinot Noir Varietal By Grace Mahas | Published 2022-08-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/really-good-boxed-wine References: [reallygoodboxedwine](https://reallygoodboxedwine.com/)  Just in time for International Pinot Noir Day on August 18th, the beloved wine brand, [Really Good Boxed Wine](https://www.trendhunter.com/trends/really-really-hoppy), is launching its newest 2020 Pinot Noir. Described as "elegant" and "medium-bodied," the vino hails from San Luis Obispo Coast -- a unique vineyard with windy, cool temperatures and soil that ranges from marine to volcanic. Really Good Boxed Wine is passionate about "creating a better way to help wine lovers enjoy more of what they love in a better format and for a better price." The brand offers world-class, high-quality wine packaged in convenient, [100% recyclable cartons](https://www.trendhunter.com/trends/the-collective-good-wine-range) that contain [3 liters of wine](https://www.trendhunter.com/trends/le-petit-poulet-ros-boxed-wine) in a single food-grade, BPA-free bag. Moreover, wine will stay fresh for six weeks after opening. Image Credit: Really Good Wine ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 67% | Activity: 53% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Premium Boxed Wine:** The rise of the boxed wine trend is disrupting the traditional wine industry and creating significant opportunities for premium boxed wine brands like Really Good Boxed Wine. - **Sustainable Packaging:** The demand for environmentally friendly and recyclable packaging is creating opportunities for boxed wine brands to innovate and attract eco-conscious consumers. - **Longer Wine Preservation:** The need for longer wine preservation is driving innovation in packaging technology, creating opportunities for boxed wine brands to offer wines that stay fresh for weeks after opening. ### Industries Being Reshaped - **Wine:** The boxed wine trend is disrupting the traditional bottled wine industry, with boxed wines experiencing significant growth in popularity and sales. - **Packaging:** The demand for more sustainable and eco-friendly packaging options is driving innovation in the packaging industry, creating opportunities for boxed wine brands to stand out with their 100% recyclable cartons and food-grade bags. - **Retail:** The rise of premium boxed wine brands is creating new opportunities for retailers to offer a wider selection of high-quality wines in a more convenient and accessible format. ## Related on Trend Hunter - [Co-Branded Boxed Wines](https://www.trendhunter.com/trends/really-good-boxed-wine-1.md) - [Sustainable Bulk Pinot Grigios](https://www.trendhunter.com/trends/rewild-wines.md) - [Portable Boxed Wines](https://www.trendhunter.com/trends/portable-boxed-wine.md) - [Chic Boxed Wines](https://www.trendhunter.com/trends/wine-in-a-box.md) - [Sustainable Natural Wine Boxes](https://www.trendhunter.com/trends/sustainable-natural-wine.md) - [Premium Boxed Wines](https://www.trendhunter.com/trends/maddalena-riboli.md) - [Eco Luxury Boxed Wines](https://www.trendhunter.com/trends/luxury-boxed-wines.md) - [Mini Boxed Wine Products](https://www.trendhunter.com/trends/jam-shed-shiraz.md) - [Bright White Wine Blends](https://www.trendhunter.com/trends/bota-box-brightside.md)