# Real-Life Photoshop Erasers This Street Art Draws Attention to Photo Manipulation By Helen Picard | Published 2014-04-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/reallife-photoshop References: [zeutch](http://www.zeutch.com/graphik/street-eraser-61749) A street artist recently used real-life Photoshop in an urban sticker campaign. The artist used stickers of the generic background to peel back advertisements, mailboxes, graffiti, and an official "do not enter" sign in East London. The stickers act as real-life Photoshop to peel back posters, billboards, and advertisements. The campaign begs the question(s): Do we Photoshop, or are we Photoshopped? In a society constantly bombarded by tons of [advertisements tailored to capture our attention](https://www.trendhunter.com/trends/outdoor-advertising-campaign) at any cost, what is real and what is not? They allow the viewer to zoom out and see their world as a construct, questioning consumer society. A [model's matchless beauty](https://www.trendhunter.com/trends/authentic-skincare-campaign) seems suspicious once the sticker forces you to question it, and fried chicken doesn't look as appetizing once you think about how it's made. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 53% | Activity: 50% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Key Themes Behind This Trend - **Real-life Photoshop:** Using real-life Photoshop stickers to question the authenticity of images and advertisements. - **Questioning Consumer Society:** Using street art to encourage viewers to reflect on the constructed nature of their world and challenge consumerism. - **Perception Vs Reality:** Highlighting the discrepancy between idealized images and the actual reality, prompting critical thinking about beauty and food industry. ### Where This Applies - **Advertising:** Opportunity for advertisers to embrace transparency and authenticity in their messaging. - **Art:** Potential for street artists to use their work to provoke conversations about societal norms and expectations. - **Food:** Chance to promote ethical and sustainable practices within the food industry, addressing consumer concerns about food production and visual representation. ## Related on Trend Hunter - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md) - [Pollution-Removing Murals](https://www.trendhunter.com/trends/this-campaign-sucks.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Augmented Reality Stickers](https://www.trendhunter.com/trends/moli-fernyx.md) - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md) - [Distorted Furniture Street Art](https://www.trendhunter.com/trends/first-kiss-at-last-light.md)