# Reality TV Stoops To New Low Donor To Choose Winner Of Their Kidneys By Rich | Published 2007-05-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/reality-tv-stoops-to-new-low-donor-to-choose-winner-of-their-kidneys References: [endemol](http://www.endemol.com/) & [news.bbc](http://news.bbc.co.uk/2/hi/entertainment/6699847.stm) Endemol, originators of the Big Brother TV programme format, are to screen in Holland later this week their latest [reality TV concept](https://www.trendhunter.com/trends/tinder-5). But have they gone too far this time (if they had not already done so before!), as the protagonist is a [terminally ill woman](https://www.trendhunter.com/trends/mark-of-life) who will select one of the three contestants who will receive her kidney's when she dies. The show is naturally causing a big stir, which is what the company claims is their intention, as they want to draw attention to Holland's [organ donor shortage](https://www.trendhunter.com/trends/we-give-blood). However, it raises a lot of ethical issues, and I can not begin to imagine the trauma of the woman as she comes to terms with having to actually decide who may actually live and die. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 16% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Controversial Reality TV Shows:** As the public becomes more desensitized to reality TV, there may be opportunities for companies to push the boundaries even further with controversial concepts. - **Organ Donation Awareness Campaigns:** By creating innovative ways to bring attention to the shortage of organ donors, companies can help save lives and bring about much-needed change in the industry. - **Bioethical Debates:** As technology advances and we push the limits of what is possible in medicine, there will be an increasing need for in-depth discussions on bioethical issues and how to handle them in a responsible way. ### Where This Applies - **Television:** With the rise of streaming services and increasing demand for new content, there are numerous disruptive opportunities within the TV industry to explore innovative and boundary-pushing concepts. - **Healthcare:** As we continue to advance in medical technology, the healthcare industry will be faced with new ethical dilemmas, creating opportunities for innovation and change. - **Non-profit Organizations:** Non-profits can play a crucial role in promoting awareness about organ donation and collaborating with companies to create unique and impactful campaigns to address the issue. ## Related on Trend Hunter - [Fan-Powered Reality Competitions](https://www.trendhunter.com/trends/pretzel-crust-island.md) - [Bloody Promotional Game Campaigns](https://www.trendhunter.com/trends/blood-for-a-pc.md) - [Reality-Themed Dating Campaigns](https://www.trendhunter.com/trends/tinder-5.md) - [Body-Inclusive Reality TV Ads](https://www.trendhunter.com/trends/roses-for-every-body.md) - [Reality TV Cosmetic Campaigns](https://www.trendhunter.com/trends/it-cosmetics-keep-it-real-campaign.md) - [Streaming Platform Dining Experiences](https://www.trendhunter.com/trends/tv-dinner-popup.md) - [80s-Style Telethon Campaigns](https://www.trendhunter.com/trends/telethon-for-hawkins.md) - [Reality TV-Branded Snack Crackers](https://www.trendhunter.com/trends/cheezit-reality-tv-collectors-cheddition.md) - [Authentic Ambassador Campaigns](https://www.trendhunter.com/trends/the-realest-person-on-earth.md)