# Reality TV Feuds The Hills Stars Photoshopped Together In Promo Pics By Bianca | Published 2007-08-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/reality-tv-feuds-the-hills-stars-photoshopped-together-in-promo-pics References: [mtv](http://www.mtv.com/overdrive/?id=1564353&vid=161479) Former best friends, roommates and reality TV co-stars, Lauren Conrad and [Heidi Montag](https://www.trendhunter.com/trends/ryde-x-heidi-montag) are still feuding. The tiff got so out of control that they are refusing to pose in photos together, including promo pics for Season 3 of [MTV's](https://www.trendhunter.com/trends/dumbgood) reality show The Hills. The shoots were taken on separate occasions and the images were merged together on photoshop. Feuding celebrities have been catching a lot of media attention lately. Famous friend-to-foe relationships include [Paris Hilton and Nicole Richie](https://www.trendhunter.com/trends/paris-hilton-2), Denise Richards and Heather Locklear, Lindsay Lohan and Paris Hilton, the cast of Desperate Housewives and, just when men thought it was only women who were insane, singers Jay-Z and R. Kelly make the list too. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 37% | Activity: 52% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Celebrity Feuds:** The rise of celebrity feuds present an opportunity for brands to capitalize on the market's obsession with drama. - **Digital Editing in Advertising:** The increasing prevalence of digital editing in promotional material highlights the relevance of technologies that promote authenticity in advertising. - **Reality TV Marketing:** The use of reality TV drama in promotional material presents brands with potential opportunities to appeal to a younger, media-driven demographic. ### Industries Being Reshaped - **Entertainment:** There is potential for media companies to create content that capitalizes on people's obsession with celebrity feuds. - **Advertising:** Brands looking to appeal to consumers who value authenticity are presented with opportunities to utilize technologies that do not rely on digital editing, or make it more transparent. - **Fashion:** Fashion brands can tap into the reality TV market by collaborating with personalities from the industry that are involved in reality TV drama. ## Related on Trend Hunter - [Reality TV-Branded Snack Crackers](https://www.trendhunter.com/trends/cheezit-reality-tv-collectors-cheddition.md) - [Celebrity-Starring Skincare Ads](https://www.trendhunter.com/trends/peter-thomas-roth-1.md) - [Faux Reality Drama Campaigns](https://www.trendhunter.com/trends/primer-donnas.md) - [Celebrity Metaverse Worlds](https://www.trendhunter.com/trends/paris-world.md) - [Spoof Cosmetics Campaigns](https://www.trendhunter.com/trends/americas-next-top-primer.md) - [Reality TV-Themed Ice Creams](https://www.trendhunter.com/trends/the-slc-scoop.md) - [Blockbuster Shopping Campaigns](https://www.trendhunter.com/trends/black-friday-ad.md) - [Animated Pop Revival Shows](https://www.trendhunter.com/trends/paris-pups.md) - [Celebrity Social Feeds](https://www.trendhunter.com/trends/bereal-1.md)