The new Lucky Charms commercial is a parody of the popular reality show 'The Bachelorette.' Its introduction is incredibly timely as the show's season 12 finale just aired. The commercial features the cereal's iconic mascot, the leprechaun, as a side narrator in the fictional dating show. He uses Lucky Charms to literally bring luck to one geeky contestant named Chuck who is surprisingly one of the final two bachelors. As luck would have it, he becomes the chosen mate for the beautiful bachelorette.
The reality show The Bachelorette is generally watched by Gen Y and Millennials, so it's interesting that Lucky Charms chose to make a parody of it. The cereal is generally synonymous with children's breakfast food, but it seems like the company is looking to broaden its target market. Using the finale of the popular dating show as a way to remind young and middle-aged adults of their love for Lucky Charms is a fun and clever tactic.
Hilarious Heartbroken Faces
Nostalgic Cereal Cafes
Reality Star T-Shirt Lines
Celebrity Chef Food Products
Wild Bachelorette Party Photos
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.