The new Lucky Charms commercial is a parody of the popular reality show 'The Bachelorette.' Its introduction is incredibly timely as the show's season 12 finale just aired. The commercial features the cereal's iconic mascot, the leprechaun, as a side narrator in the fictional dating show. He uses Lucky Charms to literally bring luck to one geeky contestant named Chuck who is surprisingly one of the final two bachelors. As luck would have it, he becomes the chosen mate for the beautiful bachelorette.
The reality show The Bachelorette is generally watched by Gen Y and Millennials, so it's interesting that Lucky Charms chose to make a parody of it. The cereal is generally synonymous with children's breakfast food, but it seems like the company is looking to broaden its target market. Using the finale of the popular dating show as a way to remind young and middle-aged adults of their love for Lucky Charms is a fun and clever tactic.
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