# Artisan-Empowering Sales Catalogs Realice Counsels Women On Product Development And Sales By Sarah Moore | Published 2012-07-25 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/realice References: [ashoka.org](http://www.ashoka.org/fellow/alice-freitas) & [realice.br](http://www.realice.com.br/) Alice Freitas developed Realice to provide a direct line of communication between producers and consumers by providing low-income, skilled artisans the ability to sell their products to a broader socially conscious market who may not have accessible to the goods otherwise. Based out of Brazil, the company targets [informal producers of goods](https://www.trendhunter.com/trends/samasemua1) who, due to the high overhead costs associated with opening a store and the lack of financial aid available to start up a business, are unable to reach a large customer base and expand their distribution. The founder works with groups of pre-established [artisan groups](https://www.trendhunter.com/trends/artisan-1) -- mainly female -- who have marketable products to sell. She provides these people with counselling on product development and distribution practices as well as organizing their products and the backstory behind each into a catalog that promotes the sale of their goods. **Contact Information** Realice [website](http://www.ashoka.org/fellow/alice-freitas) ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 3% | Activity: 5% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Direct-to-consumer Communication:** Realice enables producers to directly communicate with consumers, creating opportunities for personalized marketing and feedback. - **Socially Conscious Market:** Realice taps into the growing demand for ethically produced goods, presenting an opportunity for businesses to cater to socially conscious consumers. - **Artisan Empowerment:** Realice empowers skilled artisans, particularly women, by providing them with counseling and marketing support, opening up avenues for artistic expression and economic growth. ### Who This Affects Most - **E-commerce:** Realice's catalog model provides a disruptive innovation opportunity for e-commerce platforms to incorporate artisan-made products and support local businesses. - **Social Impact:** Realice's focus on supporting low-income artisans and promoting socially conscious consumption creates opportunities for businesses in the social impact sector to collaborate and amplify their impact. - **Retail:** Realice's approach to catalog marketing and connecting producers directly with consumers presents a disruptive innovation opportunity for traditional retail businesses to explore new distribution channels and engage customers on a deeper level. ## Related on Trend Hunter - [Specialized Ethical Commerce Platforms](https://www.trendhunter.com/trends/ethical-commerce-platform.md) - [Social Good eCommerce Directories](https://www.trendhunter.com/trends/socially-minded-companies.md) - [Affordable Artist-Focused Art Retailers](https://www.trendhunter.com/trends/art-retail.md) - [Regionally Handcrafted Jewelry Lines](https://www.trendhunter.com/trends/handcrafted-jewelrys.md) - [Character-Driven Fashion Newsletters](https://www.trendhunter.com/trends/the-realgirl.md) - [Global Digital Marketplaces](https://www.trendhunter.com/trends/r-finds.md) - [International Jewelry-Focused Digital Marketplaces](https://www.trendhunter.com/trends/jeweler-collective.md) - [Brazilian Craft-Inspired Handmade Fashion](https://www.trendhunter.com/trends/vero-25.md) - [Digital Sales Representatives](https://www.trendhunter.com/trends/eyekandy-sales-ambassador.md)