# Clinical Eyelash-Enhancing Lines Realash Cosmetics Boasts Sleek Packaging for Its Organic Range By Rebecca Byers | Published 2016-01-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/realash-cosmetics References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/01/realash-cosmetics.html) Realash Cosmetics is a global beauty brand boasting a chic appearance that will easily standout due to its simplistic design. Employing only white and Tiffany blue, the simple, retro-inspired linear packaging ranges includes six different products. Realized by Heroes Design, the concept includes branding for a number of products in the [eyelash-enhancing line](https://www.trendhunter.com/trends/renewing-lash-serum), including liner pencils, [liquid liner, mascara](https://www.trendhunter.com/trends/live-tinted) and an oil to be applied to the eyelash line. The Poznań, Poland-based brand is available for purchase in over 35 countries. The designs have a clinical feel to them in addition to seeming to take inspiration from the 1980's. As consumers look for science-backed reasons for investing in self-care products, brands continue to play up a clinical feel that gives it appeal as an essential purchase. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 50% | Activity: 47% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Simplistic Packaging Design:** Realash Cosmetics' sleek and minimalistic packaging design showcases a trend of simplicity in the beauty industry, creating disruptive innovation opportunities for brands to stand out. - **Retro-inspired Branding:** Realash Cosmetics' retro-inspired branding taps into a trend of nostalgia in the market, providing an opportunity for brands to connect with consumers through sentimental design. - **Clinical Aesthetic Appeal:** The clinical feel of Realash Cosmetics' eyelash-enhancing line reflects a trend of science-backed beauty products, allowing brands to position themselves as trusted and essential purchases. ### Who This Affects Most - **Beauty and Cosmetics:** Realash Cosmetics' packaging and branding trends can be applied to the beauty and cosmetics industry, presenting an opportunity for disruptive innovation in product presentations. - **Fashion and Lifestyle:** The retro-inspired and simplistic design trends can be embraced by the fashion and lifestyle industry, providing an avenue for brands to create unique and nostalgic connections with consumers. - **Health and Wellness:** The clinical aesthetic appeal of Realash Cosmetics' eyelash-enhancing line has implications for the health and wellness industry, where brands can focus on science-backed products and cultivate trust among consumers. ## Related on Trend Hunter - [Targeted Treatment Packaging](https://www.trendhunter.com/trends/pharma-care.md) - [Scientifically Formulated Cosmetic Lines](https://www.trendhunter.com/trends/eyelashes-and-eyebrows.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Gen Z-Focused Packaging Enhancements](https://www.trendhunter.com/trends/free-the-birds.md) - [Cosmetic Branding Design Initiatives](https://www.trendhunter.com/trends/unsexydesignchallenge.md) - [Design-Forward Supplement Packaging](https://www.trendhunter.com/trends/supplement-packaging1.md) - [Ergonomic Beauty Brands](https://www.trendhunter.com/trends/tilt-beauty.md) - [Color-Centric Beauty Packaging](https://www.trendhunter.com/trends/absolute-collection.md) - [Advanced Dermocosmetics Collections](https://www.trendhunter.com/trends/dermocosmetics-collection.md)