# Social Auto Likes The Renault Card Links Your Visit to the Amsterdam Motorshow Through Facebook By Frank Astuto, Jr. | Published 2011-06-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/real-world-liking References: [thenextweb](http://thenextweb.com/eu/2011/04/23/renault-brings-facebook-likes-to-life-video/) As the Facebook "Like” button is slowly taking a physical form, the Renault card is an example of this interesting social media movement. In April 2011, during the AutoRAI Amsterdam Motorshow, car manufacturing company Renault handed out RFID-equipped cards that connected users directly to their Facebook accounts. While browsing the automobiles, one could physically "Like" a car by simply swiping the card against its reader, making this "Like" simultaneously appear on their Facebook profiles. After a quick initial set-up process to link the Renault card to a user's individual profile, the user can then scan and "Like" whichever Renault vehicle he wants, indicating his presence at the Amsterdam Motorshow and his love for the Renault brand. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 73% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What Makes This Trend Stand Out - **Physical Social Media:** Opportunity for companies to create physical manifestations of social media interactions. - **RFID Integration:** Potential for incorporating RFID technology to enable seamless social media interactions with physical objects. - **Real-time Social Engagement:** Possibility to engage with social media platforms and share real-time experiences while attending events or visiting physical locations. ### Sectors Adopting This - **Automotive:** Opportunity for car manufacturers to leverage social media integration to enhance brand engagement and customer experiences. - **Technology:** Potential for companies to develop and implement innovative technologies like RFID to bridge the gap between digital and physical worlds. - **Event Marketing:** Chance for event organizers and marketers to incorporate social media connectivity to increase attendee engagement and generate buzz online. ## Related on Trend Hunter - [Social-First Car Campaigns](https://www.trendhunter.com/trends/reddit-car-share.md) - [Scannable NFC Business Cards](https://www.trendhunter.com/trends/ovou-smart-business-card.md) - [Connection Platform Experiences](https://www.trendhunter.com/trends/facebook-debuts-at-stagecoach.md) - [Advanced Automotive Systems](https://www.trendhunter.com/trends/waze-1.md) - [NFC-Enabled Business Cards](https://www.trendhunter.com/trends/mobilo-smart-business-card.md) - [Digital NFC-Enabled Business Cards](https://www.trendhunter.com/trends/touchless-nfc-card.md) - [Automotive Parking Lot Pop-Ups](https://www.trendhunter.com/trends/parking-lot-pop-up.md) - [Semi-Transparent Concept Cars](https://www.trendhunter.com/trends/renault-twingo-concept.md) - [Ultra-Slick Auto Retail Concepts](https://www.trendhunter.com/trends/latelier-alpine.md)