# Social Enterprise Exploring Documentaries The Real Value Film by Nothing Underground Has Insight By Jennifer Gosnell | Published 2013-06-22 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/real-value-film References: [good.is](http://www.good.is/posts/video-business-as-a-force-for-positive-social-change) & [realvaluefilm](http://realvaluefilm.com/) Real Value, a film by Nothing Underground explores the world of [social business as a business model](https://www.trendhunter.com/trends/valuesbased-audiences). The documentary is currently accepting funding on [KickStarter](https://www.trendhunter.com/trends/entrepreneurship-for-children) to get their launch into mass media. Featured speaker Kevin Trapani, president and CEO of the Redwoods Group, offers this insightful formula for social enterprise: "do important work, do that important work well and move it to scale." Many people are taken with the idea of social business as the means to creating lasting change in this world. As such, this documentary describes itself as "an independent documentary that explores real, profitable businesses that choose to focus not just on the bottom line, but on the health of their surrounding communities and the planet that we all share." Real Value Film [KickStarter](http://www.kickstarter.com/projects/nothingunderground/real-value-100-film-made-in-the-usa) Real Value Film [Website](http://realvaluefilm.com/) Nothing Underground on [Twitter](https://twitter.com/NothingUndrgrnd) ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 32% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Social Business Model:** This trend highlights the growing interest in businesses that prioritize social and environmental impact alongside profits, presenting opportunities for disruptive innovation in the way companies operate and create value. - **Documentary Filmmaking:** The rise of documentary films that explore social enterprise and sustainability provides a platform for raising awareness and inspiring action, potentially leading to disruptive innovations in storytelling and media production. - **Crowdfunding for Social Impact:** The use of crowdfunding platforms like Kickstarter to fundraise for social impact projects such as the Real Value documentary demonstrates the power of community support in enabling disruptive innovations in media and promoting social change. ### Sectors Adopting This - **Media and Entertainment:** The media and entertainment industry can leverage the interest in social enterprise documentaries to create engaging and impactful content, opening doors for disruptive innovations in storytelling and media distribution. - **Social Impact Investing:** The growing focus on social business models showcased in documentaries creates opportunities for disruptive innovation within the social impact investing industry, enabling the development of new financial products and services that align with both financial returns and societal impact. - **Sustainability Consulting:** The demand for sustainability-focused businesses highlighted in documentaries like Real Value presents an opportunity for disruptive innovation within the sustainability consulting industry, encouraging the development of new strategies and solutions to help businesses integrate social and environmental considerations into their operations. ## Related on Trend Hunter - [Homeless Awareness Films](https://www.trendhunter.com/trends/no-address.md) - [Social Responsibility-Aligned Corporate Marketing](https://www.trendhunter.com/trends/goodbrand-impact.md) - [Cross-Continental Beer Brewing Documentaries](https://www.trendhunter.com/trends/beer-is-art-campaign.md) - [Purpose-Driven Popcorn Snacks](https://www.trendhunter.com/trends/gourmet-popcorn-snacks-and-gifts.md) - [Social Good eCommerce Directories](https://www.trendhunter.com/trends/socially-minded-companies.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Canadian Entrepreneur-Focused Marketplaces](https://www.trendhunter.com/trends/canadian-entrepreneur.md) - [Community-Supporting Business Models](https://www.trendhunter.com/trends/linked-prosperity.md) - [Digital Sharing Platforms](https://www.trendhunter.com/trends/venture-vault.md)