# Controversial Tribaltography Vice Magazine's Improntu Amazon Jungle Fashion Shoots By Cowbag | Published 2009-05-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/real-tribal-models-improntu-amazonian-jungle-fashion-shoots References: [viceland](http://www.viceland.com/int/v16n5/htdocs/the-glamorous-life-861.php?page=7) The magazine Vice always take a pretty sinful approach to their covering of travel items, but they had a particular stroke of genius with their amazing [jungle travel portraits](https://www.trendhunter.com/trends/new-travel-campaign). While the Vice team was hunting for a frog that makes you hallucinate when you lick it, they came up with a unique and totally inspired idea… getting the Amazonian people they met along the way to be their fashion models. This impromptu [Vice editorial](https://www.trendhunter.com/trends/asos-inspired-by) include speople of the Amazon in designers duds. It’s brilliant and glorious with its hyper levels of adverse political incorrectness. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 86% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Ethnic Fashion:** There is a trend in the fashion industry to incorporate indigenous cultures and ethnic fashion into mainstream designs, providing an opportunity for disruption through innovative collaborations with local artisans. - **Controversial Advertising:** Controversial advertising campaigns are gaining attention in the media, offering a chance for companies to disrupt traditional marketing strategies and create buzz around their brand. - **Unconventional Photography:** There is a growing trend in the photography industry towards unconventional and provocative images, creating opportunities for photographers to push boundaries and challenge societal norms. ### Where This Applies - **Fashion:** The fashion industry has the opportunity to disrupt traditional fashion shows and campaigns by embracing and celebrating diverse cultures. - **Advertising:** Companies in the advertising industry can take advantage of controversial advertising campaigns to engage with audiences and differentiate themselves from competitors. - **Photography:** Photographers have the chance to disrupt the photography industry by creating unconventional and thought-provoking images that challenge societal norms and push the boundaries of traditional photography. ## Related on Trend Hunter - [Authentic Amazonian Jungle Tours](https://www.trendhunter.com/trends/jungle-tour.md) - [Culturally Influenced Summer Garments](https://www.trendhunter.com/trends/arcteryx-3.md) - [Indigenous Amazonian-Inspired Furniture](https://www.trendhunter.com/trends/ibuju.md) - [Luxury Bohemian Fashion Brands](https://www.trendhunter.com/trends/tiger-and-the-monkey.md) - [Socially Impactful NFTs](https://www.trendhunter.com/trends/nft-collection2.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md)