# Chef-Endorsed Condiments The Real Tomato Ketchup is Jamie Oliver-Approved By Meghan Young | Published 2010-02-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/real-tomato-ketchup References: [swipelife](http://swipelife.com/2010/02/04/jamie-oliver-real-tomato-ketchup/) & [jamieoliver](http://www.jamieoliver.com/jme/food/info/tomato-ketchup/100094.html) Although I didn’t realize other ketchup wasn’t real, I understand Jamie Oliver’s need to support [quality condiments](https://www.trendhunter.com/trends/jean-georges) such as The Real Tomato Ketchup. I mean, people take ketchup very seriously; I know more than a few who need to have it on everything (you know who you are). Brought to you by the folks over at Suffolk, The Real Tomato Ketchup is Jamie Oliver-approved and can be purchased on his site for £3.50. Yes, pounds. But it’s worth it, considering the traditional methods and fresh natural herbs used. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 14% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Chef-endorsed Condiments:** The trend of chefs endorsing condiments presents an opportunity for other celebrity chefs to collaborate with condiment brands. - **Quality Condiments:** The trend of promoting quality condiments opens up opportunities for artisanal condiment makers to gain market share. - **Traditional Methods:** The trend of using traditional methods in condiment production creates opportunities for heritage brands to capitalize on consumers' interest in authenticity. ### Sectors Adopting This - **Food Manufacturing:** The food manufacturing industry can explore partnerships with celebrity chefs to create chef-endorsed condiments. - **Gourmet Food:** The gourmet food industry can benefit from the trend of promoting quality condiments by introducing high-end condiments with unique flavors and ingredients. - **Heritage Brands:** Heritage brands in the condiment industry can leverage the trend of using traditional methods to position themselves as authentic and premium options. ## Related on Trend Hunter - [Minimal-Ingredient Condiments](https://www.trendhunter.com/trends/ms-foods-only-ingredients.md) - [Free-From Ketchup Condiments](https://www.trendhunter.com/trends/heinz-tomato-ketchup-zero.md) - [Ketchup-Based Pasta Sauces](https://www.trendhunter.com/trends/ketchup-on-pasta.md) - [Tomato-Based Cooking Sauces](https://www.trendhunter.com/trends/heinz-culinary-tomatoes.md) - [Plant-Based Spiced Sauces](https://www.trendhunter.com/trends/spicy-bbq-sauce.md) - [Peri Peri-Flavored Ketchups](https://www.trendhunter.com/trends/nandos-periketchup.md) - [Digestion-Friendly Ketchups](https://www.trendhunter.com/trends/digestion-friendly-ketchup.md) - [Ketchup-Flavored Macarons](https://www.trendhunter.com/trends/tomacaron.md) - [Accessible Free-From Condiment Collections](https://www.trendhunter.com/trends/smash-kitchen.md)