# Live Jewelry Shopping Shows Jared Epic Expressions is a Real-Time Shopping Experience By Laura McQuarrie | Published 2020-09-23 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/real-time-shopping References: [prnewswire](https://www.prnewswire.com/news-releases/jared-debuts-livestream-hosted-program-for-jewelry-and-fashion-fans-offering-a-convenient-futuristic-and-personalized-shopping-experience-301136051.html) & [live.Jared](http://www.live.Jared.com) As a result of the pandemic, the way people are shopping is changing and live shopping experiences have flourished, as seen with newly launched experiences like [Jared](https://www.trendhunter.com/trends/vera-wang-and-jared-atelier) Epic Expressions. With six episodes, Jared Epic Expressions gives consumers the chance to experience the brand via any mobile device and participate in a live, interactive show. The real-time shopping experience helps people tune into inspiration and advice from Jared's jewelry experts and discover [jewelry from Jared](https://www.trendhunter.com/trends/jeweler-collective) with a focus on popular styles. Within the show, viewers are able to ask questions and leave comments, all of which happens within a group chat. The live shopping experience is hosted by lifestyle influencer Candace Read, who is joined by jewelry consultant Adelyn Berdine and Jared Buyer Kimberley Ullman. Image Credit: Jared ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 65% | Activity: 66% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Live Shopping Experiences:** Offering real-time, interactive shopping experiences to customers via mobile devices presents an opportunity for brands that are looking to enhance their customer experience. - **Influencer Marketing:** Partnering with popular lifestyle influencers can help brands reach a wider audience and increase customer engagement. - **Virtual Showrooms:** With the ongoing pandemic, virtual showrooms can provide a safe alternative for customers to browse and purchase products from the comfort of their own homes. ### Industries Being Reshaped - **Retail:** Implementing live shopping experiences can help retailers stand out from their competitors and increase customer engagement. - **Jewelry:** Jewelry companies can create interactive shopping experiences to showcase their products and provide inspiration for customers. - **E-commerce:** Live shopping experiences can provide an innovative and engaging way for e-commerce companies to reach customers and increase sales. ## Related on Trend Hunter - [Live Commerce Holiday Windows](https://www.trendhunter.com/trends/holiday-windows.md) - [Immersive Video Shopping Experiences](https://www.trendhunter.com/trends/asos-live.md) - [Social Shopping Networks](https://www.trendhunter.com/trends/stage-ten.md) - [Interactive Shopping Streams](https://www.trendhunter.com/trends/amazon-ads.md) - [2D-to-3D Jewelry Try-Ons](https://www.trendhunter.com/trends/virtual-try-on-technology.md) - [Storytelling Jewelry Stores](https://www.trendhunter.com/trends/the-edit-by-zales.md) - [Live Social Shopping Expansions](https://www.trendhunter.com/trends/live-social-shopping.md) - [Live Shopping Flagships](https://www.trendhunter.com/trends/outlandish.md) - [Curated Live Fashion Resale](https://www.trendhunter.com/trends/posh-party-live.md)