# Football Field Laptops Breakingnews.ie Ads Show They Report News Instantly, On Site By Vincent Salera | Published 2009-04-01 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/real-time-journalists-breakingnews.ie-reports-the-news-instantly References: [adsoftheworld](http://adsoftheworld.com/media/print/breakingnewsie_sport) These ads for breakingnews.ie show us just how quickly and instantaneous the latest breaking news is ready for you to read on their site, *“Straight from the source."* My favorite one is the sports ad which has the journalist sandwiched right between a football tackle. The ads were created by advertising agency Chemistry, Dublin, Ireland with creative direction by Mike Garner and Nicole Sykes. The copy was written by Anne Fleming. **Implications** - These outrageous ads are definitely going to grab the attention of avid sports fans and athletes. They're both hilarious and informative: two major elements of many successful advertisements. Sit back on your couch and watch these comedic commercials unfold on the field. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 4% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Real-time News:** Opportunity for news organizations to deliver breaking news instantly, providing consumers with up-to-the-minute information. - **Creative Advertisements:** Demand for attention-grabbing and humorous advertisements that resonate with target audiences. - **Sports Marketing:** Potential for innovative advertising campaigns that connect with sports fans and athletes on a personal level. ### Who This Affects Most - **News Media:** Opportunity for news organizations to leverage real-time reporting capabilities for increased audience engagement and brand loyalty. - **Advertising:** Potential for creative agencies to develop compelling advertisements that capture consumer attention and generate brand awareness. - **Sports and Entertainment:** Opportunity for sports organizations and brands to engage with fans through innovative marketing strategies that blend entertainment and sports culture. ## Related on Trend Hunter - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Sporty Pharmaceutical Campaigns](https://www.trendhunter.com/trends/advil-x-the-nfl.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Logo-Centric Soccer Campaigns](https://www.trendhunter.com/trends/mls-season-pass.md) - [Interactive Game Advertisements](https://www.trendhunter.com/trends/samsung-ads-gamebreaks.md) - [Large-Screen Sports Campaigns](https://www.trendhunter.com/trends/big-game-big-screen.md) - [Reactive Fan-Based Football Campaigns](https://www.trendhunter.com/trends/coors-light-coors-light.md) - [Personalized Grocery Billboard Campaigns](https://www.trendhunter.com/trends/tesco-ireland-1.md)