# Real Time Clock Displays The 'Schiphol Clock' Creates the Illusion of Having a Man Inside of It By Mishal Omar | Published 2016-07-15 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/real-time-clock References: [design-milk](http://design-milk.com/maarten-baas-real-time-schiphol-clock/?utm_source=feedly&utm_medium=webfeeds) & [maartenbaas](http://maartenbaas.com/) Created by Dutch designer Maarten Baas, this real time clock hangs in Amsterdam's Schiphol airport. The clock is three meters wide and is not actually a clock but a 12-hour video that plays on a loop and displays the time accurately. The real time clock was inspired by the "faceless men" who work at the airport wearing blue overalls and the clock looks as though one of these men has climbed into it and is constantly adjusting the hands of the clock with paint. The large screen plays this 12-hour video in unison with the real time, making the video look like a clock with a man stuck inside that is working hard to tell the time. This clock was designed in the hopes that it would create a new iconic sight for the Netherlands and it does just that. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 30% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) ## Key Themes ### Key Themes Behind This Trend - **Real-time Display Technology:** Innovations in incorporating real people and movements into digital displays are making real-time technology even more interactive - **Airport Entertainment Designs:** Revolutionary designs of technology featuring pieces that represent one’s culture such as the ‘Schiphol Clock’ will make airports more iconic and memorable - **Artistic Timekeeping Innovations:** Incorporating art with technology is making for some beautiful and mesmerizing timekeeping innovations ### Where This Applies - **Airport Industry:** Creating innovative designs like the ‘Schiphol Clock’ allow airports to distinguish themselves and provide a unique airport experience - **Art and Design Industry:** Combining art and technology in designs like the ‘Schiphol Clock’ can set a new standard in design innovation - **Digital Display Industry:** Real-time display trends are on the rise and combining them with artistic elements will make digital display technology even more attractive and interactive ## Related on Trend Hunter - [Kinetic Pattern Clocks](https://www.trendhunter.com/trends/moir-clock.md) - [Concentric Timezone Wall Clocks](https://www.trendhunter.com/trends/analog-wall-clock.md) - [Minimal Global Desk-Side Clocks](https://www.trendhunter.com/trends/world-clock-1.md) - [Venn Diagram Wall Clocks](https://www.trendhunter.com/trends/jetlag-clock.md) - [Flowing Light Clocks](https://www.trendhunter.com/trends/crydal-scroll-clock.md) - [Intentionally Foggy Clock Designs](https://www.trendhunter.com/trends/kehai-clock.md) - [Mechanical Digital Mesmerizing Clocks](https://www.trendhunter.com/trends/triaxial-numechron-clock.md) - [Minimal Sculptural Clocks](https://www.trendhunter.com/trends/trace-line.md) - [Pixelated Flip-Style Wall Clocks](https://www.trendhunter.com/trends/miniot-klapklok.md)