# Ultra-Thin Chipotle Crackers Mary’s Gone Crackers Real Thin Crackers Come in a New Varieties By Katherine Pendrill | Published 2020-11-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/real-thin-crackers References: [preparedfoods](https://www.preparedfoods.com/articles/124604-marys-gone-crackers-real-thin-crackers) & [shop.marysgonecrackers](https://shop.marysgonecrackers.com/REAL-Thin-Chipotle/p/MGC-005657&c=MarysGoneCrackers@RealThins) Just in time to pair with your holiday cheese boards, [Mary’s Gone Crackers](https://www.trendhunter.com/trends/marys-gone-cracker) Real Thin Crackers now come in three flavorful new varieties. [Mary's Gone Crackers](https://www.trendhunter.com/trends/marys-gone-kookies) are incredibly popular gluten-free, non-GMO, organic, and plant-based crackers. Mary’s Gone Crackers Real Thin Crackers are an ultra-thin take on the original, and now they come in three new flavors: Chipotle, Tomato & Basil, and Olive Oil & Cracked Black Pepper. The former is described as "earthy, sweet and smoky with a spicy little kick to finish, while the Tomato & Basil option is "a classic pairing of tangy, sweet and savory." Finally, the Olive Oil & Cracked Black Pepper variety has fruity olive notes that pair perfectly with the woody notes of black pepper. And just like the original, these new crackers are all gluten-free. Image Credit: Mary’s Gone Crackers ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 12% | Activity: 15% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Gluten-free Crackers:** Creating more flavorful and diverse options for gluten-free crackers presents an opportunity for disruptive innovation in the snack industry. - **Ultra-thin Snacks:** Developing new varieties of ultra-thin snacks, like Mary’s Gone Crackers Real Thin Crackers, taps into the demand for lighter and more delicate textures, providing a disruptive innovation for the snack market. - **Plant-based Flavors:** Exploring unique plant-based flavors, such as Chipotle, Tomato & Basil, and Olive Oil & Cracked Black Pepper, opens up possibilities for disruptive innovation in the vegan and vegetarian snack industry. ### Sectors Adopting This - **Gluten-free Food:** Continuing to expand the gluten-free food industry by offering innovative products like Mary’s Gone Crackers Real Thin Crackers in new flavors creates opportunities for disruptive innovation. - **Snack Manufacturing:** Incorporating ultra-thin textures in snack manufacturing processes presents a disruptive innovation opportunity to cater to the demand for lighter and crispier snack options. - **Vegan and Vegetarian Food:** Developing plant-based snacks with unique flavors like Chipotle, Tomato & Basil, and Olive Oil & Cracked Black Pepper meets the growing demand for innovative vegan and vegetarian food products, creating a disruptive opportunity. ## Related on Trend Hunter - [Cheesy Plant-Based Crackers](https://www.trendhunter.com/trends/plantbased-crackers.md) - [Refreshed Snack Packaging](https://www.trendhunter.com/trends/marys-gone-cracker.md) - [Family-Friendly Organic Cracker Packs](https://www.trendhunter.com/trends/marys-gone-crackers-familysized-packs.md) - [Free-From Cracker Thins](https://www.trendhunter.com/trends/free-from-cracker.md) - [Organic Graham-Style Snacks](https://www.trendhunter.com/trends/marys-gone-kookies.md) - [Nutritious Tortilla Crackers](https://www.trendhunter.com/trends/rw-garcia-1.md) - [Gluten-Free Graham-Style Snacks](https://www.trendhunter.com/trends/grahamstyle-snacks.md) - [Flavor-Packed Mediterranean Crackers](https://www.trendhunter.com/trends/firehook-crackers.md) - [Crunchy Multi-Seed Crackers](https://www.trendhunter.com/trends/organic-seedy-crackers.md)