# Cocktail-Branded Spooky Sweepstakes Cutwater Runs the 'Real Spirits Inside' Halloween Campaign By Kalin Ned | Published 2025-09-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/real-spirits-inside References: [bevnet](https://www.bevnet.com/pr/2025/09/16/cutwater-invites-fans-to-discover-the-real-spirits-inside-at-one-of-americas-famous-haunted-houses-this-halloween) & [cutwaterspirits](https://www.cutwaterspirits.com/real-spirits-inside-sweepstakes)  [Cutwater](https://www.trendhunter.com/trends/cutwater-holiday-concierge), a major producer of [pre-mixed canned cocktails](https://www.trendhunter.com/trends/whitebox-and-bruichladdich) owned by [Anheuser-Busch](https://www.trendhunter.com/trends/busch-light-guitar), is launching a seasonal marketing initiative called 'Real Spirits Inside.' The campaign is designed to emphasize the brand's use of award-winning distilled spirits within its products to counter the potential consumer perceptions of inferior quality, which is often associated with ready-to-drink options. The 'Real Spirits Inside' campaign is formatted as a sweepstakes with a grand prize of an overnight experience for two at a historically significant location known for paranormal lore — the Franklin Castle in Cleveland. The planned itinerary for the winners includes guided historical tours, cocktail tasting sessions, a specially paired dinner, and a late-night paranormal investigation using professional equipment. Individuals can enter Cutwater's sweepstakes from September 15th through September 24th via social media or an online form on the brand's website. Image Credit: Cutwater ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 79% | Activity: 84% | Freshness: 50% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Experiential Marketing Campaigns:** Brands are increasingly turning to immersive experiences, such as unique overnight stays, to create memorable connections with their consumers. - **Paranormal-themed Events:** The growing fascination with the supernatural is being harnessed by companies to elevate brand storytelling and engagement through themed events. - **Quality-focused Positioning:** As consumer skepticism towards pre-mixed drinks grows, brands are redefining their narratives to focus on high-quality ingredients and artisanal production. ### Industries Being Reshaped - **Ready-to-drink Beverages:** There's an opportunity for innovation in the RTD sector as consumers seek convenience without compromising on traditional cocktail quality. - **Event Planning:** The trend of creating unique, story-driven events presents new potential for event planners who can merge entertainment with brand narratives. - **Digital Sweepstakes Platforms:** As brands increasingly adopt online sweepstakes for marketing, there's room to develop more sophisticated platforms that facilitate engagement and data collection. ## Related on Trend Hunter - [Halloween-Inspired Distillery Experiences](https://www.trendhunter.com/trends/night-at-the-distillery.md) - [Festive Cocktail Concierges](https://www.trendhunter.com/trends/cutwater-holiday-concierge.md) - [Effortless Cocktail Campaigns](https://www.trendhunter.com/trends/the-longest-island.md) - [Halloween Cocktail Capsules](https://www.trendhunter.com/trends/spooky-sips-collection.md) - [High-ABV Holiday Cocktails](https://www.trendhunter.com/trends/cutwater.md) - [Bar-Quality Canned Cocktails](https://www.trendhunter.com/trends/barquality-canned-cocktails.md) - [Spooky Seasonal Libation Campaigns](https://www.trendhunter.com/trends/heineken-meet-the-chillers.md) - [Halloween Season Cider Campaigns](https://www.trendhunter.com/trends/spinechilling-refreshment-campaign.md) - [Halloween-Themed Rum Branding](https://www.trendhunter.com/trends/dead-mans-fingers-spiced-rum.md)