# Natural Men's Cleansing Solutions Dr. Squatch Introduces Real Soap Body Wash for Discerning Men By Grace Mahas | Published 2024-09-13 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/real-soap-body-wash References: [drsquatch](https://www.drsquatch.com/collections/body-wash)  [Dr. Squatch](https://www.trendhunter.com/trends/total-moisture-collection) has launched a Natural Body Wash that challenges the prevalence of synthetic detergents in men's grooming products. With over 98% natural ingredients, this dermatologist-tested body wash offers a high-quality alternative to conventional options. The brand's innovative Real Scent-Lock™ Technology provides four unique, nature-inspired fragrances, including Coconut Castaway and Wood Barrel Bourbon, designed to deliver long-lasting scents that appeal to masculine preferences. The new body wash line extends [Dr. Squatch's commitment to natural ingredients](https://www.trendhunter.com/trends/dr-squatch-shaving-products), mirroring the popularity of their cold-processed bar soaps. Free from synthetic cleansers, allergens, sulfates, parabens, and phthalates, the product aims to educate consumers about the benefits of natural skincare. To enhance the grooming experience, Dr. Squatch has also introduced the Squatch Scrubber, an exfoliating tool designed to complement the body wash. Available in various package sizes and through multiple retail channels, including [Amazon](https://www.trendhunter.com/trends/dr-squatch-x-call-of-duty) and the brand's website, Dr. Squatch is positioning itself as a leader in the natural men's grooming market. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 77% | Activity: 74% | Freshness: 28% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Natural Ingredient Skincare:** The demand for skincare products free from synthetic ingredients is growing, driving brands to innovate with natural alternatives. - **Long-lasting Fragrance Innovations:** New scent-preserving technologies like Real Scent-Lock™ are transforming the fragrance longevity in personal care products. - **Multifunctional Grooming Tools:** Products such as the Squatch Scrubber are merging functionality with grooming, enhancing consumer convenience and experience. ### Industries Being Reshaped - **Men's Grooming Products:** The men's grooming market is shifting towards natural and high-quality formulations to meet growing consumer health awareness. - **Sustainable Personal Care:** The personal care industry is seeing a surge in eco-conscious products, emphasizing the need for sustainable and natural ingredients. - **E-commerce Retail:** The integration of multiple retail channels, including Amazon, is crucial for brands aiming to reach a broader audience. ## Related on Trend Hunter - [Gen Alpha Bar Soaps](https://www.trendhunter.com/trends/lil-squatch.md) - [Buttery Sensitive-Skin-Targeted Soaps](https://www.trendhunter.com/trends/total-moisture-collection.md) - [Masculine Refillable Soap Ranges](https://www.trendhunter.com/trends/bob-refillable-body-wash.md) - [Collaborative Water Brand Soaps](https://www.trendhunter.com/trends/liquid-death-x-dr-squatch.md) - [Oversized Soap Bricks](https://www.trendhunter.com/trends/mega-bricc.md) - [Convenience-Focused Sprayable Sunscreens](https://www.trendhunter.com/trends/dr-squatch1.md) - [Spooky Soap Bundles](https://www.trendhunter.com/trends/spooky-suds.md) - [Dual-Action Bar Soaps](https://www.trendhunter.com/trends/wild-willies-rugged-clean-body-bar.md) - [Practical Men's Deodorant Lines](https://www.trendhunter.com/trends/mens-deodorant.md)