# QSR Menu Billboard Campaigns Burger King Shows Real Burger Sizes with Real Size Campaigns By Amy Duong | Published 2024-06-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/real-size-campaign References: [designtaxi](https://designtaxi.com/news/426781/Burger-King-Billboards-Flaunt-True-To-Size-Menu-Items/) & [youtube](https://www.youtube.com/watch?v=73wDijJnOHQ&utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)  [Burger King](https://www.trendhunter.com/trends/burger-kings-new-campaign) runs its Real Size Campaign in Mexico which is developed by ad agency We Believers. It is comprised of [billboards](https://www.trendhunter.com/trends/burger-billboards) that are detailed with photographs of the Mega Stacker burgers in a realistic size. The canvas of the billboard is large so the burgers themselves appear very small in contrast. When stepping closer to the board, it is seen measuring 5 x 4.7 inches. None of the scale is exaggerated and the remaining space on the board is filled with a headline that reads words such as "GIGANTESCAS" or "ENORMES." These are applied in the same branded typeface true to Burger King's brand and complete in a large font referencing the burger's scale. Image Credit: We Believers ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 88% | Activity: 91% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Real-sized Ad Campaigns:** Ad campaigns utilizing real-sized product visuals on large canvases can effectively demonstrate the true scale of products to consumers. - **Hyper-realistic Visual Marketing:** Using hyper-realistic, unexaggerated photography in advertising can create a more authentic and trustworthy brand image. - **Billboard Storytelling:** Innovative billboards that tell a visual story through exaggerated size contrasts can captivate audience attention more effectively. ### Sectors Adopting This - **Quick-service Restaurants:** Quick-service restaurants can leverage realistic advertising campaigns to highlight the quality and authenticity of their food offerings. - **Outdoor Advertising:** Outdoor advertising agencies have an opportunity to develop engaging and honest visual campaigns that resonate strongly with onlookers. - **Marketing and Advertising:** The marketing and advertising industry can explore new tactics in conveying product sizes authentically, enhancing consumer trust. ## Related on Trend Hunter - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Made-to-Order Burger Ads](https://www.trendhunter.com/trends/burger-kings-advertisements.md) - [QSR Burger Chain Campaigns](https://www.trendhunter.com/trends/whopper-island.md) - [Plant-Based QSR Campaigns](https://www.trendhunter.com/trends/confusing-times.md) - [Flame-Grilled Billboards](https://www.trendhunter.com/trends/flame-grilled-billboard.md) - [AI-Created Burger Ads](https://www.trendhunter.com/trends/burger-ads.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Value-Driven QSR Campaigns](https://www.trendhunter.com/trends/who-likes-pizza.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md)