# App Store Auto Launches 2010 VW GTI Appeals to Apple Users With Real Racing GTI App By Marissa Brassfield | Published 2009-10-25 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/real-racing-gti-app References: [motorauthority](http://www.motorauthority.com/blog/1037039_vw-launches-2010-gti-with-iphone-and-ipod-touch-app) & [itunes.apple](http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=334366868&mt=8) With its launch of the Real Racing GTI App for the 2010 VW GTI, [Volkswagen](https://www.trendhunter.com/trends/atari-and-airconsole) is the first automaker to launch a car in the Apple App Store. The game is free to download, and features tie-ins to [Twitter](https://www.trendhunter.com/trends/sleepagotchi) so that gamers can upload screenshots of their progress to their followers. What’s more, playing the Real Racing GTI App could get you an actual 2010 VW GTI for free. Volkswagen has launched a contest to go along with the iPhone and [iPod Touch](https://www.trendhunter.com/trends/netflix-3) game; one limited-edition fully-customized 2010 GTI will be given away each week to the top user. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 65% | Activity: 95% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Automaker App Store Collaborations:** Opportunity for automakers to collaborate with app stores and offer innovative, interactive experiences that combine gaming and car features. - **Social Media Integration in Gaming:** Opportunity for the integration of social media platforms within gaming experiences for increased user engagement and social sharing. - **Contests and Gamification Campaigns:** Opportunity for brands to leverage gamification techniques and contests to promote product awareness and engage audiences. ### Who This Affects Most - **Automotive:** Automakers can leverage collaborations with app stores to enhance their products and promote the car as an interactive gaming experience. - **Gaming:** App developers can incorporate social media elements and game mechanics into their products to increase user engagement. - **Marketing and Advertising:** Brands can utilize gamification techniques and contests to promote products and increase audience engagement and awareness. ## Related on Trend Hunter - [In-Car Gaming Experiences](https://www.trendhunter.com/trends/atari-and-airconsole.md) - [In-Car Gaming Integrations](https://www.trendhunter.com/trends/porsche-x-airconsole.md) - [AI Vehicle App Features](https://www.trendhunter.com/trends/myvw-mobile-app.md) - [Spanish Special-Edition Automobiles](https://www.trendhunter.com/trends/yaris-gr-sport-gt7.md) - [Connected In-Car Gaming Apps](https://www.trendhunter.com/trends/bmw-x-airconsole.md) - [AR Driving Games](https://www.trendhunter.com/trends/augmented-reality-driving-game.md) - [Vehicle Brand Gaming Chairs](https://www.trendhunter.com/trends/volkswagen-gaming-chair.md) - [All-Inclusive Automotive Apps](https://www.trendhunter.com/trends/automotive-apps.md) - [Branded NFT Treasure Hunts](https://www.trendhunter.com/trends/game-on.md)