# Mundane Material-Made Codes David Sykes Creates a Real-Life QR Code By Josh Mears | Published 2011-12-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/real-qr-code References: [featureshoot](http://www.featureshoot.com/2011/12/clever-still-life-photographer-promo-contains-handmade-qr-code/) & [davidsykes](http://davidsykes.com/#/0) This clever take on the traditional QR code was created by London-based photographer David Sykes. The code itself is fully functional (the print can be scanned and used as a direct link to his website) and was created by using a number of abstract everyday things such as boots and briefcases. The code was photographed and then sent out to a select few lucky recipients to launch the artist's new website. The photographer's choice to recreate a QR code was based on his fascination that a picture can become part of the digital world. This real-life code utilizes Sykes' fascination and its 8 square-foot size illustrates the magnitude and the importance he put on launching his new website. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 25% | Activity: 57% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Abstract QR Codes:** Creating QR codes using abstract everyday objects opens up opportunities for creative and visually appealing advertising campaigns. - **Physical-digital Integration:** The use of physical QR codes bridges the gap between the digital and physical worlds, allowing for immersive and interactive experiences. - **Artistic Branding:** Using unique and artistic QR codes can differentiate a brand and create a memorable and engaging connection with consumers. ### Who This Affects Most - **Advertising:** The advertising industry can leverage abstract QR codes to create visually striking and attention-grabbing campaigns that drive consumer engagement. - **Marketing:** Incorporating physical QR codes into marketing strategies enables marketers to create interactive experiences that strengthen brand-consumer relationships. - **Digital Art:** Artists and designers can explore the combination of physical and digital mediums through the creation of artistic QR codes, unlocking new forms of expression and storytelling. ## Related on Trend Hunter - [Artistic QR Codes](https://www.trendhunter.com/trends/qr-artwork-directory.md) - [Edible QR Codes](https://www.trendhunter.com/trends/interiqr.md) - [Programmable QR Code Tags](https://www.trendhunter.com/trends/cloud-tags.md) - [Custom QR Codes](https://www.trendhunter.com/trends/qr-code-ai-20.md) - [Custom QR Generators](https://www.trendhunter.com/trends/qr-styler.md) - [Dynamic QR Management](https://www.trendhunter.com/trends/qr-code-developer.md) - [Branded QR-Powered Retro Games](https://www.trendhunter.com/trends/orca-scan.md) - [QR Code Builders](https://www.trendhunter.com/trends/qr-builder.md) - [Digital Sticky Note Tools](https://www.trendhunter.com/trends/digital-sticky-notes.md)