# Poshly Profane Blogs The Real Men Swear Tumblr is Hilariously Captioned High-Fashion By Regan Canie | Published 2011-12-30 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/real-men-swear-tumblr References: [thrillist](http://www.thrillist.com/entertainment/minneapolis/real-men-swear_time-wasters_websites_tumblr) & [realmenswear.tumblr](http://realmenswear.tumblr.com/) Some lookbooks attract attention by boasting incredibly structured gents, and runways feature he-man models with [rugged good-looks](https://www.trendhunter.com/trends/menswear-brand-kestin), but no one captures the essence of masculinity quite like the Real Men Swear [Tumblr](https://www.trendhunter.com/trends/tumblr-campaign). If you pronounce the name fast, you may think you're just getting a dose of 'real' menswear, but once you read the comic-style captions over the stylish snaps you will fully appreciate the play on words. On top of each picture of a glamorous guy or haute couture hipster, a profanity-laced line or two bluntly speaks for the subjects. Self-titled Sons-of-Bitches Michael Kiser and Craighton Berman dubbed their Real Men Swear Tumblr as "Another Fucking Menswear Blog" but it is anything but an [ordinary ensemble site](https://www.trendhunter.com/trends/base-store) online. It's the newest hip guy go-to site men (and even fashionable not-easily-offended women) should absolutely swear by. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 87% | Activity: 96% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **Profanity-infused Fashion Blogs:** Trendsetters could create fashion blogs with edgy language to attract younger audiences. - **Comic-style Captions:** Creating comic-style captions for images could be a new way of presenting fashion. - **Gender-bending Fashion Marketing:** Marketing fashion to the opposite gender could become a new trend in the industry. ### Who This Affects Most - **Fashion Industry:** Fashion retailers and designers could market their products by incorporating a humorous or edgy tone on their websites. - **Publishing Industry:** Publishers could create a new genre of fashion publications that utilizes profanity and humor. - **Advertising Industry:** Ad agencies could produce campaigns that utilize profanity and humor, creating a more youthful and edgy image for brands. ## Related on Trend Hunter - [Character-Driven Fashion Newsletters](https://www.trendhunter.com/trends/the-realgirl.md) - [Cheeky Family-Friendly Swearing Campaigns](https://www.trendhunter.com/trends/youll-swear-by-them.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Understated Luxury Menswear](https://www.trendhunter.com/trends/coofandy.md) - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Stylish Metaverse-Based Fashion](https://www.trendhunter.com/trends/swear-london.md) - [Dynamic Athleisure Menswear Ranges](https://www.trendhunter.com/trends/red-run-menswear-collection.md) - [Positive Social Media Campaigns](https://www.trendhunter.com/trends/tumblr-campaign.md)