# Brochette Sausage Branding Real Meat Packaging Asserts that Wieners are Bona Fide Animal Products By Amelia Roblin | Published 2012-08-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/real-meat-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2012/08/real-meat-concept.html) & [behance.net](http://www.behance.net/gallery/Sausage-is-a-real-meat/4947057) A suckling pig certainly resembles its living and breathing source much more so than a hotdog does, so Real Meat packaging aims to remind many reluctant Russian consumers that these processed protein-rich foods are in fact authentic animal products. Designer Alexandra Istratova strove to express the iconic [tubular form](https://www.trendhunter.com/trends/cheeseburger-bratwurst) of the [pork and beef edibles](https://www.trendhunter.com/trends/brooklyn-cured), rather than mask it. The approach to wrapping it up is actually a surprisingly minimal and dissociated one, involving the simple addition of a branded belt label and a strung up branch-like tag that provides additional information about the food. Connected to the ends of the sausage by twine, the paper stick of Real Meat packaging acts as a spit or a natural makeshift rotisserie skewer, referencing whole game that might be cooking over a fire. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 50% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Authentic Packaging:** Creating packaging that emphasizes the authenticity of the product, appealing to consumers' desire for real and natural ingredients. - **Minimalistic Design:** Adopting a simplistic and stripped-down packaging design that focuses on the product itself and its key attributes. - **Creative Branding:** Using innovative branding techniques, such as adding a branded belt label and unique tags, to enhance the visual appeal and storytelling of the product. ### Sectors Adopting This - **Food Packaging:** Exploring new ways of packaging food products to highlight their authenticity and appeal to health-conscious consumers. - **Meat Processing:** Integrating creative and visually striking packaging designs in the meat processing industry to differentiate products and attract consumers. - **Food Retail:** Implementing unique branding strategies and packaging designs in the retail sector to captivate shoppers and communicate the genuine nature of the products. ## Related on Trend Hunter - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Nostalgic Pesto Sausages](https://www.trendhunter.com/trends/pesto-sausage.md) - [Health-Conscious Chicken Sausages](https://www.trendhunter.com/trends/the-sausage-project.md) - [Premium Protein Rebrands](https://www.trendhunter.com/trends/grass-rooted.md) - [Collagen-Boosted Meat Sticks](https://www.trendhunter.com/trends/singing-pastures.md) - [Gourmet Charcuterie Meat Snacks](https://www.trendhunter.com/trends/salami-sticks.md) - [Organic Appetizer Sausage Snacks](https://www.trendhunter.com/trends/mini-beef-hot-dogs.md) - [Savory Meat Snack Products](https://www.trendhunter.com/trends/hungry-boar.md)