# Community-Focused Christmas Campaigns Coca-Cola Launches Real Magic at Christmas Ad Spot By Niko Pajkovic | Published 2021-11-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/real-magic-at-christmas-campaign References: [bevindustry](https://www.bevindustry.com/articles/94584-coca-cola-launches-christmas-campaign-under-real-magic-platform) & [coca-cola](https://www.coca-cola.ca/)  The [Coca-Cola](https://www.trendhunter.com/trends/cocacolas-christmas-kindness) Company has announced the launch of its [Real Magic at Christmas marketing campaign](https://www.trendhunter.com/trends/coca-cola-holidays-are-coming), a festive promotional push that seeks to celebrate the magic of community and the joy of togetherness. The campaign features a new ad spot and accompanying digital activations distributed on social media via key influencers. In addition, new community initiatives and in-store elements will be launched to support the campaign. Created by dentsuMB UK, the new ad spot portrays an [uplifting tale of a boy](https://www.trendhunter.com/trends/sainsburys-christmas-ad) whose imagination and personal will gather a community to celebrate human kindness in light of the Christmas holidays. "With a simple and uplifting message of unity, inclusion, and positivity at its heart, it aims to remind us that all we need for a magical Christmas is shared moments with the community and the ones we love,” said Manolo Arroyo, global chief marketing officer at Coca-Cola, referencing the powerful message evoked by the new ad. Image Credit: Coca-Cola Company ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 12% | Activity: 48% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Community-focused Christmas Campaigns:** More brands will develop Christmas campaigns that inspire community togetherness and aim to evoke positive emotions among consumers. - **Inclusive Messaging in Advertising:** As consumers demand more diverse representation in advertising, more brands will prioritize inclusive messaging that speaks to a wide range of audiences. - **Digital Activations in Marketing Campaigns:** More brands will use digital activations, such as social media influencers, to enhance the reach and engagement of their marketing campaigns. ### Sectors Adopting This - **Beverage Industry:** Beverage companies like Coca-Cola can continue to innovate with creative campaigns that foster community and inclusivity to build brand loyalty among consumers. - **Advertising Industry:** Advertising agencies can leverage consumer demand for inclusive messaging and community-focused campaigns to develop more effective and engaging advertising strategies. - **Social Media Industry:** Social media platforms will continue to be a valuable tool for brands to distribute their advertising campaigns and engage with their consumers in real-time. ## Related on Trend Hunter - [Kindness-Promoting Ad Reboots](https://www.trendhunter.com/trends/cocacolas-christmas-kindness.md) - [Kindness-Encouraging Soda Campaigns](https://www.trendhunter.com/trends/the-world-needs-more-santas.md) - [Whimsical Uplifting Soda Campaigns](https://www.trendhunter.com/trends/its-magic-when-the-world-comes-together.md) - [Virtual Brand-Backed Christmas Campaigns](https://www.trendhunter.com/trends/virtual-santa-visits.md) - [Virtual AI Snow Globes](https://www.trendhunter.com/trends/piccadilly-lights-1.md) - [Soccer Soda Brand Campaigns](https://www.trendhunter.com/trends/world-cup-marketing-campaign.md) - [Seasonal Soda Ads](https://www.trendhunter.com/trends/olipop-christmas.md) - [Hug-Inspired Olympics Campaigns](https://www.trendhunter.com/trends/cocacolas-summer-olympics-campaign.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md)