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# Real Life Image Editing
Photoshop CS4 Print Ad

By Cowbag | Published 2008-11-23 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/real-life-photoshop-amazing-poster
References: [purepleasuredesign](http://www.purepleasuredesign.com/blog/2008/11/07/as-real-as-it-gets/) & [flickr](http://www.flickr.com/photos/18697966@N00/2982281565/)

I love deconstructed technology, especially that which recreates computer programs and tools in the real world. This real-life reproduction of the Photoshop toolbox is the best example of deconstructed technology I’ve seen lately.

Ordinarily, you’ll see real-life reproductions in a much larger form, like the Tetris or Pac-Man tributes below. The Photoshop toolbox was created as a print and poster work for software-asli.com by Bates141 Jakarta. After you admire the finished product, check out the images in the gallery that reveal how this amazing [print ad](https://www.trendhunter.com/trends/dreamies-treats) was created.

The creative director for the ad was Hendra Lesmono, who worked with art directors Andreas Junus and Irawandhani Kamarga, copywriter Darrick Subrata and photographer Anton Ismael.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 81% | Activity: 43% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### What Makes This Trend Stand Out

- **Deconstructed Technology:** Recreating computer programs and tools in the real world for visual/experiential purposes.
- **Real-life Reproductions:** Creating physical versions of digital tools and products.
- **Print Advertising:** Using print as a medium for creativity and innovation in ads.

### Sectors Adopting This

- **Graphic Design:** Exploring new ways to bring digital design and tools to life.
- **Advertising:** Pushing the boundaries of print and digital advertising through innovative techniques.
- **Art Direction:** Thinking outside the box in creative direction for advertising and design projects.

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- [Creative Suite Training Tools](https://www.trendhunter.com/trends/creative-suite1.md)
