# Heart-Rending Real-Life Ads Breast Cancer Awareness Commercial Evokes Genuine Emotions By Vincent Salera | Published 2009-04-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/real-life-commercial-cancer-awareness-ad-uses-true-to-life-emotionsto-make References: [adsoftheworld](http://adsoftheworld.com/media/tv/league_against_cancer_maria_elizabeth) This truly [heartfelt commercial](https://www.trendhunter.com/trends/make-life-brighter) for [breast cancer](https://www.trendhunter.com/trends/united-breast-cancer-foundations) is based on a true story. The commercial begins with Maria Elizabeth walking out of a doctor’s office crying hysterically. We later find out that the reason for her crying is due to being cured of the horrible disease. This commercial deserves an award for the message itself, as well as the acting. The ad was created by advertising agency [Base Propaganda](https://www.trendhunter.com/trends/osechi-ryori), Natal, Brazil with creative direction by Danilo Medeiros, Fábio Carvalho, Márcio Nazianzeno, Mauro Nogueira and Fábio Carvalho. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 57% | Activity: 90% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Emotionally Charged Advertising:** There is a trend towards creating commercials that evoke genuine emotions in viewers. - **Real-life Narratives:** Commercials that draw inspiration from true stories are gaining popularity. - **Empowering Disease Narratives:** Advertisements that focus on personal triumphs over illnesses are resonating with audiences. ### Sectors Adopting This - **Advertising:** The advertising industry can leverage emotional storytelling to create impactful campaigns. - **Healthcare:** The healthcare industry can use real-life narratives to raise awareness and inspire hope. - **Entertainment:** The entertainment industry can explore the production of authentic, emotionally engaging commercials. ## Related on Trend Hunter - [Authentic Mother's Day Commercials](https://www.trendhunter.com/trends/amazon-boxes.md) - [Lung Cancer-Awareness Campaigns](https://www.trendhunter.com/trends/marie-keating.md) - [Sonic Cell Campaigns](https://www.trendhunter.com/trends/the-most-beautiful-sound.md) - [Pancake-Centric Health Campaigns](https://www.trendhunter.com/trends/pancakes-against-breast-cancer.md) - [Emotional Short Films](https://www.trendhunter.com/trends/johnson-johnson.md) - [Cancer-Symptom Detecting Bras](https://www.trendhunter.com/trends/stage-zero.md) - [Emotionally Engaging Holiday Advertisements](https://www.trendhunter.com/trends/the-power-of-wishes.md) - [Aspirational Mother's Day Campaigns](https://www.trendhunter.com/trends/strong-like-mom.md) - [Viral Non-AI Christmas Ads](https://www.trendhunter.com/trends/le-mal-aime.md)