# Real Life Movie Tie-Ins 7/11 Stores Refitted as Kwik-E-Marts By Justin Good | Published 2007-03-28 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/real-kwik-e-marts-woo-hoo References: [timesdispatch](http://www.timesdispatch.com/servlet/Satellite?pagename=RTD/MGArticle/RTD_BasicArticle&c=MGArticle&cid=1173350362478&path=business&s=1045855934855) & [gadling](http://www.gadling.com/2007/03/28/7-elevens-to-be-converted-to-kwik-e-marts/) Coming soon: REAL Kwik-E-Marts! Yup, that's right. 7-11 is planning to "refit 11 stores across the U.S. to resemble the front of the Kwik-E-Mart, the convenience store that Homer and other characters frequent in the classic cartoon TV series." Not just that though- customers will "also be able to buy products inspired by the nearly two-decades-old show including [KrustyO's cereal](https://www.trendhunter.com/trends/kelpo), [Buzz Cola](https://www.trendhunter.com/trends/the-simpsons-krusty-burger) and iced Squishees." This is all due to the highly anticipated [Simpsons movie](https://www.trendhunter.com/trends/asda-and-wicked) that will hit movie theaters across the nation July 27th. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 52% | Activity: 15% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Real Life Movie Tie-ins:** Opportunity to create immersive experiences and products based on popular movies to drive customer engagement and increase sales. - **Store Transformation:** Trend of transforming retail stores to resemble iconic locations from movies or TV shows, creating unique and memorable shopping experiences. - **Brand Collaboration:** Increasing partnerships between entertainment franchises and retail brands to leverage mutual fan bases and attract a wider audience. ### Who This Affects Most - **Retail:** Retailers can take advantage of the Real Life Movie Tie-Ins trend by transforming their stores to resemble fictional locations and offering exclusive products related to popular movies. - **Entertainment:** Entertainment industry can explore brand collaborations with retail brands to enhance the fan experience and generate additional revenue streams through merchandising. - **Food and Beverage:** Food and beverage companies can create unique tie-in products inspired by popular movies to capitalize on the Real Life Movie Tie-Ins trend and capture consumer interest. ## Related on Trend Hunter - [Convenience Store Metaverses](https://www.trendhunter.com/trends/7eleven-metaverse.md) - [Retailer Dinosaur Product Ranges](https://www.trendhunter.com/trends/7eleven-jurassic-world-rebirth.md) - [Convenience Store Birthday Promotions](https://www.trendhunter.com/trends/slurpee-day-promotion.md) - [Icy Cartoon Movie Refreshments](https://www.trendhunter.com/trends/icee-and-smurfs.md) - [Cartoon-Inspired Puzzle Sets](https://www.trendhunter.com/trends/the-simpsons-krusty-burger.md) - [Action Film Retailer Snacks](https://www.trendhunter.com/trends/circle-k-products.md) - [Sitcom-Inspired Coffeehouses](https://www.trendhunter.com/trends/central-perk-coffee-co.md) - [Animated Streetwear Capsules](https://www.trendhunter.com/trends/the-simpsons-x-family-mart.md) - [Frozen Soda Brand Refreshments](https://www.trendhunter.com/trends/7eleven-and-mtn-dew.md)