# Pay-As-You-Feel Cafes The Real Junk Food Project in the United Kingdom Offers Services by Donation By Social Business Editor | Published 2014-05-27 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/real-junk-food-project References: [facebook](https://www.facebook.com/PAYFcafe) & [therealjunkfoodproject](http://therealjunkfoodproject.co.uk/) Located at The HUB on Armley Town Street in Leeds, United Kingdom, the pay-as-you-feel cafe is a project launched by the [Real Junk Food Project](https://www.trendhunter.com/trends/land-awards), a social enterprise much like [FoodCycle](https://www.trendhunter.com/trends/smugnuggs) that works to take care of food waste and repurpose it. What is interesting about the emerging innovations of cafes where there aren't required prices is that there have been studies that show that the people who can afford it tend to pay more than they normally would, making it so that profits aren't necessarily stagnant as you might expect if you have a pessimistic point of view. **Contact Information** The Real Junk Food Project [website](http://therealjunkfoodproject.co.uk/) The Pay-As-You-Feel cafe at The HUB on [Facebook](https://www.facebook.com/PAYFcafe) ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 49% | Activity: 80% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Pay-as-you-feel Cafes:** Opportunity for disruptive innovation in the food service industry by offering services based on donation instead of fixed prices. ### Industries Being Reshaped - **Food Service Industry:** The pay-as-you-feel cafe concept can disrupt the traditional business model of fixed pricing and offer a more inclusive dining experience. ## Related on Trend Hunter - [Pay-What-You-Want Pizza Trucks](https://www.trendhunter.com/trends/pay-what-you-want-pizza-truck.md) - [Eco-Friendly Pop-Up Restaurants](https://www.trendhunter.com/trends/the-green-vic.md) - [Wealth Gap Pop-Ups](https://www.trendhunter.com/trends/pie-society.md) - [Home Security-Branded Cafes](https://www.trendhunter.com/trends/neighbourgood-caf.md) - [Hyper-Local Gifting Communities](https://www.trendhunter.com/trends/buy-nothing-project.md) - [Low-Cost Restaurant Meals](https://www.trendhunter.com/trends/restaurant-meal-prices.md) - [Coffee Pod Recycling Centres](https://www.trendhunter.com/trends/podback.md) - [Adult Breakfast Clubs](https://www.trendhunter.com/trends/breakfast-club-for-adults.md) - [Food Insecurity Retail Campaigns](https://www.trendhunter.com/trends/asda-you-buy-we-donate.md)