# Simplified Life Insurance Ads Real Insurance's New Ad Campaign Aims to Promote Stress-Free Options By Riley von Niessen | Published 2019-06-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/real-insurance References: [youtube](https://www.youtube.com/watch?v=ES4LsR9S0Jo) & [realinsurance.au](https://www.realinsurance.com.au) Real Insurance, an Australian company that offers a range of different insurance options, recently launched a [short commercial spot](https://www.trendhunter.com/trends/make-life-brighter) that sums up its life insurance plan. The ad shows a pair of friends meeting up at a small gathering, with one friend congratulating the other on the news of he and his wife's new baby. The other man takes this as a cue to talk about his life insurance plan, saying that he realized he needed a proper plan to protect his family if anything were to happen, and decided it was Real Insurance was the best choice after doing his research. At this point, a representative for the company takes over the commercial, stating that Real Insurance offers a [stress-free claims process](https://www.trendhunter.com/trends/markel), a dedicated claimed specialist located in Australia, and a 10% return on premiums paid after the 12-month mark. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 14% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Stress-free Insurance:** Opportunity for insurance companies to simplify their messaging and promote a hassle-free claims process to attract customers. - **Personalized Insurance:** Insurance providers can offer customized premium calculations based on client demographics, and offer endorsements to ensure clients have the coverage they need. - **Digital Insurance:** Opportunity to fully digitize the insurance process from signing up, managing policies, submitting claims to receiving payouts. ### Where This Applies - **Insurance:** Insurance providers can embrace the new trend towards simplified messaging and hassle-free claims for their clients. - **Fintech:** Fintech companies can utilize technology to streamline the insurance process, potentially offering unique or personalized rates. - **Advertising:** Advertisers can help insurance companies better communicate their message to consumers by creating high impact advertising campaigns that resonate with clients' needs and preferences. ## Related on Trend Hunter - [Young Travellers-Targeting Campaigns](https://www.trendhunter.com/trends/progressive-insurance.md) - [Life Insurance Product Expansions](https://www.trendhunter.com/trends/underwriteme.md) - [AI Customer Campaigns](https://www.trendhunter.com/trends/tilly-norwood.md) - [Australian Pet Insurance Providers](https://www.trendhunter.com/trends/pet-circle.md) - [Whole Life Insurance Distributions](https://www.trendhunter.com/trends/goose-insurance.md) - [Virtual Reality Insurance Consults](https://www.trendhunter.com/trends/ergo.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Cheeky Refund Campaigns](https://www.trendhunter.com/trends/scenic-suv.md) - [Thoughtful Insurance Startups](https://www.trendhunter.com/trends/thoughtful-insurance.md)