# Honeycomb-Topped Ice Creams The New Pinkbee's Soft Serve is Topped with Real Honeycomb By Katherine Pendrill | Published 2016-06-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/real-honeycomb References: [brandeating](http://www.brandeating.com/2016/06/pinkberry-new-soft-serve-ice-cream-with-honeycomb-summer.html) & [pinkberry](http://www.pinkberry.com/menu/) With summer just around the corner, [Pinkberry](https://www.trendhunter.com/trends/ube-honey) has rolled out a new version of [low-fat soft serve ice cream](https://www.trendhunter.com/trends/kefir-soft-serve) that is topped with real honeycomb. Not only does the sweet topper add a touch of texture to the rich and creamy soft serve, but it also provides a nutritional boost. Pinkberry has dubbed the new low-fat milk soft serve 'Pinkbee's Honeycomb Drizzle' because it is served a drizzle of honey and a slice of real honeycomb. Since honeycomb is the purest and rawest form of honey it offers more nutritional value than artificial toppers such as candy. Of course, those who want to skip the sweet toppings entirely can also order the low-fat ice cream on its own. With more consumers looking for [healthy dessert options](https://www.trendhunter.com/trends/lowsugar-ice-cream-brand), Pinkbee's Honeycomb Drizzle serves as the perfect form of guilt-free indulgence. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 28% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Healthy Dessert Alternatives:** As consumers continue to prioritize their health, there is a growing market for healthier dessert options like Pinkbee's Honeycomb Drizzle. - **Real and Natural Ingredients:** With Pinkberry's use of real honeycomb and honey, there is a growing trend towards using natural and minimally processed ingredients in food products. - **Texture in Food:** The addition of honeycomb to Pinkberry's soft serve exemplifies the growing trend of incorporating unique textures into food products for a more interesting sensory experience. ### Where This Applies - **Ice Cream:** Using real honeycomb as a topping presents an opportunity for other ice cream brands to experiment with natural and unique flavor combinations that appeal to health-conscious consumers. - **Organic and Natural Foods:** The trend towards using real and natural ingredients in food products extends beyond sweets and into the larger industries of organic and natural foods. - **Food Texture Enhancers:** Companies that specialize in food texture enhancers could capitalize on the trend of adding unique textures to food products, like honeycomb on ice cream, for a more exciting sensory experience. ## Related on Trend Hunter - [Purple Yam Frozen Yogurts](https://www.trendhunter.com/trends/ube-honey.md) - [Low-Calorie Honeycomb Ice Creams](https://www.trendhunter.com/trends/halo-top-honeycomb-crunch.md) - [Cookie-Inspired Frozen Yogurts](https://www.trendhunter.com/trends/chocolate-chip-cookie-frozen-yogurt.md) - [Peachy Frozen Yogurts](https://www.trendhunter.com/trends/white-peach-frozen-yogurt.md) - [Floral Frozen Yogurt Experiences](https://www.trendhunter.com/trends/blueberry-lavender.md) - [Autumnal Frozen Yogurt Flavors](https://www.trendhunter.com/trends/salted-caramel-cookie-frozen-yogurt.md) - [Doll-Themed Frozen Yogurts](https://www.trendhunter.com/trends/barbie-land-berry-pink.md) - [Swirled Strawberry Smoothies](https://www.trendhunter.com/trends/lava-swirl-smoothie.md) - [Mango Lemonade Frozen Yogurts](https://www.trendhunter.com/trends/mango-lemonade-frozen-yogurt.md)