# Aerated Nut-Based Snack Products Real Handful Air Nuts Come in Four Flavor Options By Michael Hemsworth | Published 2022-03-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/real-handful-air-nuts References: [foodbev](https://www.foodbev.com/news/real-handful-debuts-aerated-nut-snacks/) & [realhandful](https://realhandful.com)  The Real Handful Air Nuts are being launched by the UK-based brand to provide consumers with a flavorful yet decidedly lighter way to satiate their hunger between meals. The snacks are crafted with 83% peanuts in the recipe that have been combined with additional ingredients and [aerated](https://www.trendhunter.com/trends/solein-protein-bites) to give them a formula that is 60% lighter than regular nut alternatives on the market. The snack comes in four flavors including Cheese & Onion, Salt & Black Pepper, Sea Salted and Hot Chilli. Co-Founder Joe Taylor spoke further on the new Real Handful Air Nuts saying, "We passionately believe that we can help double the nut snacking category in the UK, a £771m opportunity which would have a huge macro-nutritional benefit for the UK population and is endorsed by nut snacking’s compliance with the HFSS legislation. However, nut snacking hasn’t changed for decades and the fact that nuts are [fried and roasted in oil](https://www.trendhunter.com/trends/strong-roots-air-bites) has created some negative health associations in the mind of consumers, particularly younger consumers.” ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 72% | Activity: 91% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Aerated Snacks:** Opportunity for creating innovative and healthier snack options by using aerating technology in food products to create light and crispy textures - **Peanut-based Snacks:** Opportunity for creating a wide range of snack products that primarily feature peanuts as the main ingredient due to their popularity and versatility - **Alternative Snacking Options:** Opportunity for businesses to meet the growing demand for alternative and healthier snack options by offering products that provide unique flavor experiences ### Industries Being Reshaped - **Snack Food Industry:** Opportunity for established snack food companies to improve their product offerings by incorporating aerated technology to create lighter and healthier options - **Peanut Industry:** Opportunity for peanut industry players to capitalize on the growing demand for peanuts as a versatile and healthy snack option by partnering with snack food companies to develop new products - **Health Food Industry:** Opportunity for businesses in the health food industry to expand their offerings by creating unique and healthy snack options that cater to a growing consumer base seeking alternatives to traditional snacks ## Related on Trend Hunter - [Aerated Nut Snacks](https://www.trendhunter.com/trends/airnuts.md) - [Flavorful Nutrient-Dense Snack Ranges](https://www.trendhunter.com/trends/whitworths-snacks.md) - [Chip-Flavored Nut Snacks](https://www.trendhunter.com/trends/thats-nuts.md) - [Flavor-Packed Peanut Snacks](https://www.trendhunter.com/trends/manilife-peanut-snacks.md) - [Intensely Flavored Peanut Snacks](https://www.trendhunter.com/trends/deep-roast-salted-peanuts.md) - [Gently Dehydrated Nut Snacks](https://www.trendhunter.com/trends/rich-nuts.md) - [Skinless Gourmet Nut Snacks](https://www.trendhunter.com/trends/tuffnut.md) - [Airy Savory Flavor Snacks](https://www.trendhunter.com/trends/sour-cream-onion-puffcorn.md) - [Nutrient-Dense Nut Snacks](https://www.trendhunter.com/trends/unbound-snacks-walnuts.md)