# Functionally-Focused Teas Real Good Tea Launches with Four Health-Conscious Tea Blends By Niko Pajkovic | Published 2021-12-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/real-good-tea References: [bevnet](https://www.bevnet.com/news/2021/portfolio-beverages-inc-launches-real-good-tea) & [realgoodtea](https://realgoodtea.com/)  Portfolio Beverages Inc. has launched Real Good Tea, a new premium line of functionally infused teas formulated with natural ingredients and jam-packed with beneficial vitamins. Created to provide tea-lovers with "the perfect blend of taste and function," these specialty, canned teas contain a wide variety of flavorful botanicals, health-boosting vitamins, and high-quality hemp extract. The new line is being offered in four blends including 'Rise-Up,' 'Stay Well,' 'Destress,' and 'Wind Down,' each of which is brewed with unique teas to support different functions and flavors. “Our team felt Real Good Tea would be a health-conscious alternative to the market options that are overloaded with artificial sugars and other additives," said Tamika Carlton, Director of Marketing for Portfolio Beverages, Inc. Image Credit: Portfolio Beverages ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 29% | Activity: 59% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Functionally-infused Beverages:** Opportunity for beverage companies to incorporate natural ingredients and vitamins to enhance functionality and appeal to health-conscious consumers. - **Specialty Tea Blends:** Opportunity for tea companies to create unique blends with specific functions to stand out in a competitive market and provide health-focused options for consumers. - **Hemp Extract Products:** Opportunity for companies to incorporate hemp extract into product lines to cater to the growing demand for CBD and its potential health benefits. ### Who This Affects Most - **Beverage Industry:** Opportunity for companies to innovate and adapt to changing consumer preferences towards functional, natural, and health-focused beverages. - **Tea Industry:** Opportunity for companies to create specialty tea blends with unique functions and flavors to appeal to health-conscious consumers seeking natural remedies. - **CBD Industry:** Opportunity for companies to incorporate hemp extract into products for medical and wellness purposes, and to cater to consumers looking for natural and alternative solutions. ## Related on Trend Hunter - [Health-Conscious Iced Teas](https://www.trendhunter.com/trends/hrbvor-1.md) - [Functional Dissolving Teas](https://www.trendhunter.com/trends/veryvery-good-tea.md) - [Wellness Tea Portfolio Expansions](https://www.trendhunter.com/trends/celestial-seasonings.md) - [Functional Tea Blends](https://www.trendhunter.com/trends/bigelow-signature-line.md) - [Functional Ready-to-Brew Tea Products](https://www.trendhunter.com/trends/kaytea-hydro-infusions.md) - [RTD Wellness Teas](https://www.trendhunter.com/trends/ryl-company.md) - [Vitality Tea Campaigns](https://www.trendhunter.com/trends/twinings-superblends.md) - [Adaptogen-Infused Loose-Leaf Teas](https://www.trendhunter.com/trends/davidstea.md) - [Guilt-Free Herbal Iced Teas](https://www.trendhunter.com/trends/hrbvor.md)