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# Recycled Plastic Swimsuits
'Real Good Swim' Styles are Made with Recycled Fibers from Plastic

By Laura McQuarrie | Published 2020-02-10 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/real-good-swim
References: [bustle](https://www.bustle.com/p/aeries-real-good-swim-is-made-from-1-million-recycled-water-bottles-21782050) & [ae](https://www.ae.com/us/en/x/aerie/swimsuits/real-good-swim?menu=cat4840006)

Aerie's Real Good Swim capsule collection introduces a variety of swimwear styles that are made with [recycled fibers from plastic bottles](https://www.trendhunter.com/trends/unifi)—also known as a material called REPREVE. To create the collection, over 1.2 million recycled plastic bottles were used. The [sustainably focused swimwear](https://www.trendhunter.com/trends/versatile-sustainable-swimwear) line is [brightly colored](https://www.trendhunter.com/trends/country-club) and full of different silhouettes like classic one-piece designs and high-waisted bikinis to help people feel comfortable in whatever they choose. In all, there are over 30 new Real Good Swim styles to discover.

Ever a champion for real beauty, Aerie opted to photograph its newest swimwear collection on a diverse group of models who are unretouched.

Aerie's parent company, AEO Inc, is working towards reducing greenhouse gas emissions by 30% before the end of 2030 and aims to achieve net-zero emissions by 2050.

Image Credit: Aerie

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 85% | Activity: 70% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Sustainable Fashion:** Opportunity for brands to create swimwear using recycled materials, reducing waste and promoting sustainability.
- **Body Positivity:** Chance for companies to showcase diverse and unretouched models in swimwear campaigns, promoting inclusivity and body acceptance.
- **Circular Economy:** Potential for brands to use recycled materials like plastic bottles to create new products, closing the loop and reducing the need for virgin resources.

### Industries Being Reshaped

- **Fashion:** Fashion brands can explore the use of recycled materials and sustainable practices to create eco-friendly swimwear collections.
- **Sustainability:** Opportunity for companies in the sustainability sector to develop new technologies and systems for recycling plastic and reducing waste in the fashion industry.
- **Advertising:** Advertising agencies can collaborate with brands to promote body positivity and diversity in swimwear campaigns, challenging traditional beauty standards.

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- [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md)
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- [Sustainable Shapewear Lines](https://www.trendhunter.com/trends/oceanhug.md)
- [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md)
- [Climate-Positive Outdoor Apparel](https://www.trendhunter.com/trends/askov-finlayson-1.md)