# Dumpster Diving Studies Blu Dot's 'Real Good Experiment' Tracks Chairs All Over NYC By Katherinev123 | Published 2009-11-05 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/real-good-experiment References: [racked](http://racked.com/archives/2009/11/04/rackedwire_save_fashion_returns_blu_dot_scatters_chairs_around_nyc.php) & [flickr](http://www.flickr.com/photos/realgoodexperiment/4076294460/in/photostream/) If you see a good piece of furniture left on the side of the road, do you take it home? This is what the New York-based [modern furniture store](https://www.trendhunter.com/trends/blu-dot-4) [Blu Dot](https://www.trendhunter.com/trends/blu-dot-2) hopes to find out with their ‘Real Good Experiment,’ a kind of urban study blended with [performance art](https://www.trendhunter.com/trends/mise-en-abymes). As a tribute to dumpster diving, Blu Dot’s Real Good Experiment places GPS-enabled chairs all over the city, from Union Square to the Met, assuming that passersby will take the chairs home. Blu Dot then tracks where the chairs go on their [website](http://www.flickr.com/photos/realgoodexperiment/). ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 15% | Activity: 4% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture) ## Key Themes ### Key Themes Behind This Trend - **Dumpster Diving:** Companies can take inspiration from the environmentally conscious practice of dumpster diving, for creating sustainable products from discarded resources. - **Location-based Marketing:** Businesses can leverage location-based marketing, as done by Blu Dot, for launching creative guerrilla marketing campaigns to increase brand awareness and engagement. - **Urban Furniture Study:** An urban furniture study like Blu Dot's 'Real Good Experiment' can provide valuable insights for furniture brands to create designs that align with the consumer aesthetics and preferences. ### Where This Applies - **Furniture:** Furniture companies can explore the potential of repurposing discarded furniture pieces and using GPS-enabled products like Blu Dot's chairs, to create innovative and sustainable designs. - **Marketing and Advertising:** Marketing and advertising agencies can use GPS technology to create location-based campaigns that aim to engage customers and promote brand awareness in innovative ways. - **Environmental Sustainability:** Waste management companies and environmental organizations can promote sustainable practices like dumpster diving, to create a cleaner and more sustainable environment for the future. ## Related on Trend Hunter - [Waste-Incorporated Chair Designs](https://www.trendhunter.com/trends/knoll-chairs.md) - [Modern Design-Exploring Art Objects](https://www.trendhunter.com/trends/pratone-chair.md) - [Post-Modern Experimental Chair Designs](https://www.trendhunter.com/trends/experiment-chair.md) - [Unexpected Boundary-Pushing Chairs](https://www.trendhunter.com/trends/atypical-chair.md) - [Spring-Ready Modern Furniture](https://www.trendhunter.com/trends/blu-dot-2.md) - [Recycled Dynamic Seating](https://www.trendhunter.com/trends/bultan-chair.md) - [Recycled Seating Installations](https://www.trendhunter.com/trends/atlanta-airport-chairs.md) - [Sizable Chair Installations](https://www.trendhunter.com/trends/chair-installation.md) - [3D-Printed Recycled Misprint Chairs](https://www.trendhunter.com/trends/the-new-raw-studio.md)