# Preservative-Free Fruit Waters Real Fruit Water Pairs Farm-Picked Ingredients & Fresh Spring Water By Jana Pijak | Published 2023-04-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/real-fruit-water References: [realfruitwater](https://www.realfruitwater.com/collections/all/products/assorted-flavours)  Real Fruit Water is a healthy beverage brand specializing in [flavored water and sparkling water products](https://www.trendhunter.com/trends/yew). Its lemon and cucumber water varieties feature no added preservatives, added sugars or artificial ingredients and are made simply with farm-picked fruit and [Fresh Canadian-sourced spring water](https://www.trendhunter.com/trends/radnor-hydrate). Real Fruit Water purifies its drinks using "a groundbreaking new technology called UV Filtration, which gets rid of any lurking bacteria or pathogens during the bottling process." This process ensures the fruit water has extra shelf life without compromising its nutritious ingredients. Dedicated to offering simple and nutritious beverages without artificial ingredients, Real Fruit Water brings consumers 100% pure fruit-infused water that is functional and nourishing without relying on [artificial additives and sweeteners](https://www.trendhunter.com/trends/unsweetened-soft-drinks) for its flavor. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 51% | Activity: 61% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Preservative-free Beverages:** There is an opportunity to introduce new lines of all natural beverages without artificial preservatives. - **Farm-to-table Beverages:** Brands can focus on creating bottled drinks made from locally-sourced fruits and vegetables - **UV Filtration Technology:** Businesses can develop and market innovative products that use UV filtration to naturally purify beverages. ### Where This Applies - **Beverage Industry:** Companies in the beverage industry can develop and market healthier, preservative-free alternatives to traditional sweetened drinks. - **Agriculture Industry:** Agriculture businesses can focus on locally sourcing ingredients for use in farm-to-table beverage brands. - **Technology Industry:** Opportunities exist to continue developing and advancing UV filtration technology for use in purifying food and beverages. ## Related on Trend Hunter - [Free-From Concentrated Juice Drinks](https://www.trendhunter.com/trends/real-fruit-refreshers.md) - [Effervescent Pressed Fruit Refreshments](https://www.trendhunter.com/trends/cawston-press-sparkling-water.md) - [Free-From Sparkling Waters](https://www.trendhunter.com/trends/spindrift.md) - [Citrusy Pressed Fruit Waters](https://www.trendhunter.com/trends/sunshine-orange-fruit-water.md) - [School-Compliant Sparkling Fruit Juices](https://www.trendhunter.com/trends/belvoir-farm-fruitz.md) - [Fruit-Powered Hydration Sticks](https://www.trendhunter.com/trends/drywater.md) - [Real Fruit Sodas](https://www.trendhunter.com/trends/real-fruit-soda.md) - [Fruity Vitamin-Boosted Waters](https://www.trendhunter.com/trends/rubicon-spring-vits.md) - [Edgy Gut Health Beverages](https://www.trendhunter.com/trends/killer-fruit.md)