# Better-for-You Frozen Bars Yasso's Real Fruit Bars are Blended with Protein-Packed Greek Yogurt By Laura McQuarrie | Published 2024-03-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/real-fruit-bars References: [finance.yahoo](https://finance.yahoo.com/news/yasso-introduces-real-fruit-bars-131500545.html) & [yasso](http://www.yasso.com/)  [Yasso's](https://www.trendhunter.com/trends/new-yasso-frozen-greek-yogurt-bars) Snack Bar and Crunch Bar portfolio is expanding to include three new real fruit bar varieties that are blended with the brand's signature [creamy Greek yogurt](https://www.trendhunter.com/trends/chara). Strawberry Chocolate Crunch, Strawberries & Cream Bars and Creamy Mango are three new ways for consumers to find refreshment heading into the spring and summer seasons, and these better-for-you bars provide four grams of protein with indulgent yet low-calorie recipes. "We're excited to continue challenging industry norms by providing better-for-you snacking options in the freezer aisle with our new real fruit platform," said Amanda Klane and Drew Harrington, co-founders of Yasso, "Yasso's first ever items were fruit flavors, so it's exciting to return to our roots in a way, with superior product that meets the needs of today's consumer." ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 58% | Activity: 60% | Freshness: 23% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Better-for-you Frozen Bars:** Innovative frozen bars blended with Greek yogurt offer indulgence and health benefits for consumers. - **Real Fruit Platform:** Expanding product lines with real fruit bar varieties create fresh and flavorful snacking choices. - **Protein-packed Desserts:** Integrating protein-rich Greek yogurt into frozen bars caters to health-conscious individuals seeking nutritious treats. ### Where This Applies - **Frozen Food:** The Frozen Food industry can explore new formulas that merge taste and nutrition in ready-to-eat desserts. - **Health Snacks:** The Health Snacks sector has the opportunity to develop premium, protein-enhanced products that appeal to modern consumers seeking wholesome indulgences. - **Dairy Products:** Dairy Product manufacturers can innovate by incorporating Greek yogurt into treats, combining dairy goodness with protein benefits. ## Related on Trend Hunter - [Chocolatier-Inspired Frozen Treats](https://www.trendhunter.com/trends/new-yasso-frozen-greek-yogurt-bars.md) - [Spoonable Frozen Greek Yogurts](https://www.trendhunter.com/trends/yasso-frozen-greek-yogurt.md) - [Low-Sugar Frozen Yogurt Bars](https://www.trendhunter.com/trends/enlightened-greek-yogurt-bars.md) - [Frozen Greek Yogurt Mochis](https://www.trendhunter.com/trends/mochi-with-greek-yogurt.md) - [High-Protein Yogurt Sticks](https://www.trendhunter.com/trends/yopro.md) - [Textural Frozen Yogurt Bites](https://www.trendhunter.com/trends/yasso-fudge-poppables.md) - [Frozen Yogurt Bark Snacks](https://www.trendhunter.com/trends/frozen-yogurt-bark.md) - [Frozen Flavored Yogurt Barks](https://www.trendhunter.com/trends/frozen-yogurt-bark-yogost.md) - [Greek Frozen Yogurt Pints](https://www.trendhunter.com/trends/greek-frozen-yogurt-pints.md)